The Feature Adoption & Retention ROI Calculator

Feature Adoption & Retention Calculator

Low adoption leads to high churn. Calculate the ROI of driving users to your core features.

Monthly Active Users (MAU) 5,000

Core Feature Adoption 15% % of active users using your key feature.

Monthly Churn Rate 5.0%

Avg. Revenue/User (ARPU) $100

Feature Complexity Complex features see higher ROI from adoption tools.

Select tactics to drive deeper usage of your core features.

Discovery & Visibility

Contextual Empty States +4% Lift

Feature Highlights +2% Lift

Smart Tooltips +3% Lift

Education & Habits

Interactive Walkthroughs +6% Lift

In-App Video Tutorials +3% Lift

Knowledge Base Widget +4% Lift

Motivation & Feedback

Goal Setting & Progress +5% Lift

Gamification (Badges) +3% Lift

Success Celebrations +4% Lift

Core Feature Adoption Rate

15% Current

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— Potential

+0% More Users

Projected Monthly Revenue Saved

Stop losing $0.00 per month

Revenue saved by converting casual users to power users.

New “Power Users”

750

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Users who use the core feature monthly.

Projected New Churn Rate

5.0%

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*Engaged users churn 2x less.

Insight: Low adoption is often a discovery issue. Start with “Contextual Empty States” to prompt users at the right moment.