Latest Stories
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The “Fidelity Trap”: Why Your Interactive Demo Isn’t Closing the Deal.
There is a war raging over who has better “hover states” in their product tours. At ROIpad, we believe you are fighting the wrong battle. Here is the critical difference between showing a product and closing a deal.
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Comparison of Quora and Reddit for B2B Lead Generation
Two platforms dominate the “conversational web” for B2B advertisers: Quora and Reddit. On the surface, they look similar…
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Structural Analysis of Quora Advertising Within Intent Based Consumer Pathways
Quora operates differently. Because the platform is built entirely around the act of asking questions, advertising…
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How Quora Ads Strategically Influence the Modern User Funnel.
Brands are perpetually searching for the signal in the static a platform where users aren’t just scrolling, but seeking.
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The Blueprint to Scaling High-Intent, Low-Cost B2B Leads with Quora.
In our new guide, The Quora Conversion Machine, we break down the exact blueprint we used to turn a modest $1,000 ad spend into over $12,000 in B2B revenue.
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What are the strategies to convert a free user to a premium user for a SaaS product?
Converting a free user to a paid customer is not merely a sales problem; it is a product and psychology problem. It requires a delicate balance of generosity and restriction.
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The B2B “Funnel” is officially broken. Here is what is replacing it. 👏
Let’s break down the dying methods and the novel approaches that are actually closing deals right now.
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From Frustration to “Aha!”: Mastering the User Journey with Real-World UX Examples
Have you ever abandoned a shopping cart online because the checkout process was a nightmare? Or deleted an app five minutes after downloading it because you couldn’t figure out how it worked?
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Four Real-World User Journey Examples That Redefine Customer Experience
We throw the term “user journey” around a lot in marketing and product design. But too often, we treat it like a sterile academic exercise—a series of boxes and arrows on a whiteboard.
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That Sales Funnel You’re Living In? It’s a Black Hole. Let’s Talk About Escaping.
Let’s be clear about something: the problem isn’t your effort. It’s the playbook. The old funnel was built for a world where the salesperson held all the cards. The buyer had to call you to get information.
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User Journey and Flows
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The B2B “Funnel” is officially broken. Here is what is replacing it. 👏
Let’s break down the dying methods and the novel approaches that are actually closing deals right now.
-
What are the strategies to convert a free user to a premium user for a SaaS product?
Converting a free user to a paid customer is not merely a sales problem; it is a product and psychology problem. It requires a delicate balance of generosity and restriction.
-
The Blueprint to Scaling High-Intent, Low-Cost B2B Leads with Quora.
In our new guide, The Quora Conversion Machine, we break down the exact blueprint we used to turn a modest $1,000 ad spend into over $12,000 in B2B revenue.
-
How Quora Ads Strategically Influence the Modern User Funnel.
Brands are perpetually searching for the signal in the static a platform where users aren’t just scrolling, but seeking.