Why My Product Onboarding Flows Fail to Convert
there is a statistic that keeps product managers awake at night: the activation rate. It is a stubborn reality that anywhere from 40%
Why my product demos are not converting?
Your product tour can prove how your software works, but it can’t prove why a buying committee should risk their budget on it. We explore the “Demo Cliff” and why features alone can’t sell to the C-Suite.
The “Fidelity Trap”: Why Your Interactive Demo Isn’t Closing the Deal.
There is a war raging over who has better “hover states” in their product tours. At ROIpad, we believe you are fighting the wrong battle. Here is the critical difference between showing a product and closing a deal.
Comparison of Quora and Reddit for B2B Lead Generation
Two platforms dominate the “conversational web” for B2B advertisers: Quora and Reddit. On the surface, they look similar…
How Quora Ads Strategically Influence the Modern User Funnel.
Brands are perpetually searching for the signal in the static a platform where users aren’t just scrolling, but seeking.
What are the strategies to convert a free user to a premium user for a SaaS product?
Converting a free user to a paid customer is not merely a sales problem; it is a product and psychology problem. It requires a delicate balance of generosity and restriction.
From Frustration to “Aha!”: Mastering the User Journey with Real-World UX Examples
Have you ever abandoned a shopping cart online because the checkout process was a nightmare? Or deleted an app five minutes after downloading it because you couldn’t figure out how it worked?
Four Real-World User Journey Examples That Redefine Customer Experience
We throw the term “user journey” around a lot in marketing and product design. But too often, we treat it like a sterile academic exercise—a series of boxes and arrows on a whiteboard.
Stop Wasting Time in Dead-End Email Chains. Here’s the Future of Closing Deals.
You craft the perfect email. You hit send. And then… silence. You check the open rate. A click. Maybe two. But what did they really think? What problem are they trying to solve?