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Lead Acquisition & Revenue Calculator.

Lead Acquisition & Revenue Calculator

Lead Acquisition Calculator

Estimate revenue impact by optimizing your top-of-funnel strategy.

1. Business Profile
Monthly Visitors 20,000
Avg. Deal Size (LTV) $1,000
Lead-to-Customer Close Rate 5%
2. Acquisition Enhancements

Select strategies to apply to your conversion rate.

Revenue Projection

Leads Generated / Month
200
Current
➜
700
Projected
+500 Leads
Est. Additional Monthly Revenue
$0
New Leads × Close Rate × Deal Size
Total Pipeline Value
$100k
➜
$350k
Total potential value of all leads
Visitor-to-Lead Conversion
1.0%
➜
3.5%
Tip: High-ticket products benefit most from Trust Signals (Case Studies, Reviews).
Optimize My Funnel

Methodology

How we calculate your potential growth.

The Core Formulas

Projected Leads:
Traffic × (Baseline Conversion + Lift %)
Revenue Gain:
(Projected Leads – Current Leads) × Close Rate × Deal Size

Industry Benchmarks (Baseline)

  • SaaS: 2.5% Visitor-to-Lead baseline.
  • Agency: 1.5% Visitor-to-Lead baseline.
  • E-Commerce: 3.0% Visitor-to-Lead (signup) baseline.
  • Finance: 1.0% Visitor-to-Lead baseline.

Growth Lifts

The “Acquisition Enhancements” add percentage points directly to your conversion rate. These are derived from aggregate A/B testing data across 500+ landing pages.