Why My Product Onboarding Flows Fail to Convert
there is a statistic that keeps product managers awake at night: the activation rate. It is a stubborn reality that anywhere from 40%
there is a statistic that keeps product managers awake at night: the activation rate. It is a stubborn reality that anywhere from 40%
Your product tour can prove how your software works, but it can’t prove why a buying committee should risk their budget on it. We explore the “Demo Cliff” and why features alone can’t sell to the C-Suite.
You craft the perfect email. You hit send. And then… silence. You check the open rate. A click. Maybe two. But what did they really think? What problem are they trying to solve?