Executive Summary The world of customer acquisition is undergoing its most dramatic transformation since the advent of social media. By 2026, global digital advertising spending is projected to reach $876 billion, yet customer acquisition costs… How Startups Can Attract Paying Users in an AI-Saturated Market in 2026.
there is a statistic that keeps product managers awake at night: the activation rate. It is a stubborn reality that anywhere from 40%
Two platforms dominate the “conversational web” for B2B advertisers: Quora and Reddit. On the surface, they look similar…
Brands are perpetually searching for the signal in the static a platform where users aren’t just scrolling, but seeking.
We throw the term “user journey” around a lot in marketing and product design. But too often, we treat it like a sterile academic exercise—a series of boxes and arrows on a whiteboard.
Let’s be clear about something: the problem isn’t your effort. It’s the playbook. The old funnel was built for a world where the salesperson held all the cards. The buyer had to call you to get information.
You craft the perfect email. You hit send. And then… silence. You check the open rate. A click. Maybe two. But what did they really think? What problem are they trying to solve?