Why My Product Onboarding Flows Fail to Convert
there is a statistic that keeps product managers awake at night: the activation rate. It is a stubborn reality that anywhere from 40%
Why my product demos are not converting?
Your product tour can prove how your software works, but it can’t prove why a buying committee should risk their budget on it. We explore the “Demo Cliff” and why features alone can’t sell to the C-Suite.
The “Fidelity Trap”: Why Your Interactive Demo Isn’t Closing the Deal.
There is a war raging over who has better “hover states” in their product tours. At ROIpad, we believe you are fighting the wrong battle. Here is the critical difference between showing a product and closing a deal.
Comparison of Quora and Reddit for B2B Lead Generation
Two platforms dominate the “conversational web” for B2B advertisers: Quora and Reddit. On the surface, they look similar…
Structural Analysis of Quora Advertising Within Intent Based Consumer Pathways
Quora operates differently. Because the platform is built entirely around the act of asking questions, advertising…
How Quora Ads Strategically Influence the Modern User Funnel.
Brands are perpetually searching for the signal in the static a platform where users aren’t just scrolling, but seeking.
The Blueprint to Scaling High-Intent, Low-Cost B2B Leads with Quora.
In our new guide, The Quora Conversion Machine, we break down the exact blueprint we used to turn a modest $1,000 ad spend into over $12,000 in B2B revenue.
What are the strategies to convert a free user to a premium user for a SaaS product?
Converting a free user to a paid customer is not merely a sales problem; it is a product and psychology problem. It requires a delicate balance of generosity and restriction.
From Frustration to “Aha!”: Mastering the User Journey with Real-World UX Examples
Have you ever abandoned a shopping cart online because the checkout process was a nightmare? Or deleted an app five minutes after downloading it because you couldn’t figure out how it worked?
Four Real-World User Journey Examples That Redefine Customer Experience
We throw the term “user journey” around a lot in marketing and product design. But too often, we treat it like a sterile academic exercise—a series of boxes and arrows on a whiteboard.