Lead Acquisition & Revenue Calculator<\/title>\n <style>\n \/* Unique prefix: lc- (Lead Calculator) *\/\n .lc-root {\n \/* Color Palette *\/\n --lc-primary: #0f172a; \/* Dark Navy *\/\n --lc-primary-light: #334155;\n --lc-accent: #3b82f6; \/* Bright Blue *\/\n --lc-accent-hover: #2563eb;\n --lc-success: #10b981; \/* Emerald *\/\n --lc-success-bg: #ecfdf5;\n --lc-text-main: #1e293b;\n --lc-text-muted: #64748b;\n --lc-bg-body: #f9f7f2; \/* Requested Background Color *\/\n --lc-bg-card: #ffffff;\n --lc-border: #e2e8f0;\n --lc-radius: 0px; \/* Removed radius for full-width look *\/\n --lc-shadow: none; \/* Removed shadow for full-width look *\/\n }\n\n \/* Reset & Base *\/\n .lc-reset * { box-sizing: border-box; margin: 0; padding: 0; }\n \n .lc-body {\n font-family: 'Segoe UI', Roboto, Helvetica, Arial, sans-serif;\n background-color: var(--lc-bg-body);\n color: var(--lc-text-main);\n line-height: 1.6;\n padding: 0; \/* No side padding *\/\n width: 100%;\n overflow-x: hidden;\n }\n\n \/* Layout Container - Full Width *\/\n .lc-calc-wrapper {\n width: 100vw;\n max-width: 100%;\n margin: 0;\n background: var(--lc-bg-card);\n display: grid;\n grid-template-columns: 1.5fr 1fr; \/* Split inputs vs results *\/\n min-height: 100vh;\n }\n\n @media (max-width: 950px) {\n .lc-calc-wrapper { grid-template-columns: 1fr; min-height: auto; }\n }\n\n \/* --- LEFT COLUMN: INPUTS --- *\/\n .lc-input-section {\n padding: 60px; \/* Generous internal padding for readability *\/\n border-right: 1px solid var(--lc-border);\n }\n\n @media (max-width: 950px) {\n .lc-input-section { \n border-right: none; \n border-bottom: 1px solid var(--lc-border); \n padding: 40px 30px;\n }\n }\n\n .lc-header {\n margin-bottom: 40px;\n max-width: 800px;\n }\n\n .lc-h1 {\n font-size: 2.5rem;\n font-weight: 800;\n color: var(--lc-primary);\n letter-spacing: -0.03em;\n margin-bottom: 12px;\n line-height: 1.1;\n }\n\n .lc-subtitle {\n color: var(--lc-text-muted);\n font-size: 1.1rem;\n }\n\n \/* Form Groups *\/\n .lc-form-group {\n margin-bottom: 50px;\n }\n\n .lc-group-title {\n font-size: 0.85rem;\n text-transform: uppercase;\n letter-spacing: 0.05em;\n color: var(--lc-text-muted);\n font-weight: 700;\n border-bottom: 1px solid var(--lc-border);\n padding-bottom: 8px;\n margin-bottom: 25px;\n }\n\n \/* Range Sliders *\/\n .lc-control-row {\n display: grid;\n grid-template-columns: 1fr 1fr;\n gap: 40px;\n margin-bottom: 30px;\n }\n \n @media (max-width: 600px) { .lc-control-row { grid-template-columns: 1fr; gap: 20px; } }\n\n .lc-input-wrapper {\n margin-bottom: 10px;\n }\n\n .lc-label-row {\n display: flex;\n justify-content: space-between;\n margin-bottom: 12px;\n font-size: 0.95rem;\n font-weight: 600;\n }\n\n .lc-val-display {\n color: var(--lc-accent);\n font-family: 'Courier New', monospace;\n font-weight: 700;\n font-size: 1rem;\n }\n\n .lc-range-input {\n width: 100%;\n height: 6px;\n background: #cbd5e1;\n border-radius: 3px;\n appearance: none;\n outline: none;\n cursor: pointer;\n }\n\n .lc-range-input::-webkit-slider-thumb {\n appearance: none;\n width: 22px;\n height: 22px;\n background: var(--lc-primary);\n border: 3px solid #fff;\n border-radius: 50%;\n box-shadow: 0 2px 6px rgba(0,0,0,0.2);\n transition: transform 0.1s;\n }\n\n .lc-range-input::-webkit-slider-thumb:hover {\n transform: scale(1.1);\n }\n\n \/* Select Dropdown *\/\n .lc-select {\n width: 100%;\n padding: 14px;\n border: 1px solid var(--lc-border);\n border-radius: 8px;\n font-size: 1rem;\n background: #fff;\n color: var(--lc-text-main);\n cursor: pointer;\n margin-bottom: 20px;\n }\n\n \/* Checkbox Grid *\/\n .lc-checkbox-grid {\n display: grid;\n grid-template-columns: repeat(auto-fill, minmax(220px, 1fr));\n gap: 16px;\n }\n\n .lc-check-card {\n position: relative;\n border: 1px solid var(--lc-border);\n border-radius: 8px;\n padding: 16px;\n cursor: pointer;\n transition: all 0.2s;\n display: flex;\n flex-direction: column;\n justify-content: center;\n background: #fff;\n }\n\n .lc-check-card:hover {\n border-color: var(--lc-accent);\n transform: translateY(-2px);\n box-shadow: 0 4px 6px rgba(0,0,0,0.05);\n }\n\n \/* Custom Checkbox Input Logic *\/\n .lc-check-card input {\n position: absolute;\n opacity: 0;\n cursor: pointer;\n }\n\n .lc-check-card input:checked + .lc-card-content {\n background-color: #eff6ff;\n border-radius: 6px;\n padding: 8px;\n margin: -16px; \/* Offset padding to fill card *\/\n height: calc(100% + 32px); \/* Fill height *\/\n width: calc(100% + 32px);\n border: 1px solid transparent;\n }\n \n .lc-check-card input:checked + .lc-card-content::after {\n content: '\u2713';\n position: absolute;\n top: 12px;\n right: 14px;\n color: var(--lc-accent);\n font-weight: 800;\n font-size: 16px;\n }\n\n .lc-card-title {\n font-size: 0.95rem;\n font-weight: 600;\n margin-bottom: 6px;\n display: block;\n }\n\n .lc-card-impact {\n font-size: 0.8rem;\n color: var(--lc-success);\n font-weight: 700;\n background: #dcfce7;\n padding: 3px 8px;\n border-radius: 4px;\n width: fit-content;\n }\n\n \/* --- RIGHT COLUMN: RESULTS --- *\/\n .lc-results-section {\n padding: 60px;\n background-color: #f8fafc;\n \/* Subtle gradient separation *\/\n background: linear-gradient(to bottom right, #f1f5f9, #ffffff); \n }\n\n @media (max-width: 950px) {\n .lc-results-section { padding: 40px 30px; }\n }\n\n .lc-sticky-card {\n \/* Remove card styling to blend with the column background *\/\n background: transparent;\n border: none;\n padding: 0;\n position: sticky;\n top: 0;\n }\n\n .lc-metric-block {\n margin-bottom: 40px;\n }\n\n .lc-metric-label {\n font-size: 0.85rem;\n color: var(--lc-text-muted);\n text-transform: uppercase;\n font-weight: 700;\n margin-bottom: 12px;\n display: block;\n }\n\n .lc-comparison-row {\n display: flex;\n align-items: center;\n justify-content: space-between;\n margin-bottom: 12px;\n }\n\n .lc-big-number {\n font-size: 2.5rem;\n font-weight: 800;\n color: var(--lc-primary);\n letter-spacing: -0.04em;\n }\n\n .lc-big-number.lc-success {\n color: var(--lc-success);\n }\n\n .lc-arrow { color: #cbd5e1; font-size: 1.5rem; }\n\n \/* Progress Bar *\/\n .lc-progress-track {\n height: 10px;\n background: #e2e8f0;\n border-radius: 5px;\n overflow: hidden;\n margin-bottom: 12px;\n }\n\n .lc-progress-fill {\n height: 100%;\n background: linear-gradient(90deg, var(--lc-primary), var(--lc-accent));\n width: 0%;\n transition: width 0.5s ease-out;\n }\n\n .lc-lift-badge {\n display: inline-block;\n font-size: 0.85rem;\n font-weight: 700;\n color: var(--lc-success);\n background: var(--lc-success-bg);\n padding: 6px 12px;\n border-radius: 20px;\n }\n\n \/* Highlight Box *\/\n .lc-revenue-highlight {\n background: var(--lc-primary);\n color: #fff;\n padding: 40px;\n border-radius: 16px;\n text-align: center;\n margin: 50px 0;\n box-shadow: 0 20px 25px -5px rgba(0, 0, 0, 0.1), 0 10px 10px -5px rgba(0, 0, 0, 0.04);\n }\n\n .lc-revenue-label {\n font-size: 1rem;\n text-transform: uppercase;\n letter-spacing: 0.05em;\n opacity: 0.8;\n margin-bottom: 10px;\n }\n\n .lc-revenue-value {\n font-size: 3.5rem;\n font-weight: 800;\n color: var(--lc-success);\n letter-spacing: -0.04em;\n }\n\n @media (max-width: 600px) {\n .lc-revenue-value { font-size: 2.5rem; }\n }\n\n \/* Advice Box *\/\n .lc-advice-box {\n background: #eff6ff;\n border-left: 4px solid var(--lc-accent);\n padding: 20px;\n font-size: 1rem;\n color: #1e3a8a;\n border-radius: 0 8px 8px 0;\n margin-bottom: 30px;\n }\n\n \/* Button *\/\n .lc-cta-btn {\n display: block;\n width: 100%;\n background: var(--lc-accent);\n color: white;\n text-align: center;\n padding: 18px;\n border-radius: 8px;\n text-decoration: none;\n font-weight: 700;\n font-size: 1.1rem;\n transition: background 0.2s;\n margin-top: 20px;\n border: none;\n cursor: pointer;\n }\n\n .lc-cta-btn:hover { background: var(--lc-accent-hover); }\n\n \/* --- DOCUMENTATION TOGGLE --- *\/\n .lc-docs-toggle {\n position: fixed;\n bottom: 30px;\n right: 30px;\n background: var(--lc-primary);\n color: white;\n width: 60px;\n height: 60px;\n border-radius: 50%;\n display: flex;\n align-items: center;\n justify-content: center;\n cursor: pointer;\n box-shadow: 0 4px 12px rgba(0,0,0,0.3);\n z-index: 1000;\n border: none;\n font-size: 28px;\n transition: transform 0.2s;\n }\n\n .lc-docs-toggle:hover { transform: scale(1.1); }\n\n \/* Modal Overlay *\/\n .lc-modal-overlay {\n position: fixed;\n top: 0; left: 0; width: 100%; height: 100%;\n background: rgba(15, 23, 42, 0.9);\n backdrop-filter: blur(5px);\n z-index: 2000;\n display: none;\n align-items: center;\n justify-content: center;\n opacity: 0;\n transition: opacity 0.3s;\n }\n\n .lc-modal-overlay.lc-active {\n display: flex;\n opacity: 1;\n }\n\n .lc-modal-content {\n background: white;\n width: 90%;\n max-width: 700px;\n max-height: 90vh;\n overflow-y: auto;\n border-radius: 16px;\n padding: 40px;\n position: relative;\n transform: translateY(20px);\n transition: transform 0.3s;\n }\n\n .lc-modal-overlay.lc-active .lc-modal-content {\n transform: translateY(0);\n }\n\n .lc-close-modal {\n position: absolute;\n top: 20px;\n right: 20px;\n background: none;\n border: none;\n font-size: 24px;\n cursor: pointer;\n color: var(--lc-text-muted);\n }\n\n .lc-modal-body h3 { color: var(--lc-primary); margin-top: 25px; font-size: 1.2rem;}\n .lc-modal-body ul { padding-left: 20px; color: var(--lc-text-main); margin-top: 10px; }\n .lc-modal-body li { margin-bottom: 8px; }\n\n .lc-formula-box {\n background: #f8fafc;\n padding: 15px;\n border-radius: 8px;\n border: 1px solid var(--lc-border);\n font-family: monospace;\n color: var(--lc-primary);\n margin: 15px 0;\n font-size: 0.9rem;\n }\n\n <\/style>\n<\/head>\n<body class=\"lc-body lc-reset\">\n\n<div class=\"lc-calc-wrapper lc-root\">\n \n \n <div class=\"lc-input-section\">\n <div class=\"lc-header\">\n <h1 class=\"lc-h1\">Lead Acquisition Calculator<\/h1>\n <p class=\"lc-subtitle\">Estimate revenue impact by optimizing your top-of-funnel strategy.<\/p>\n <\/div>\n\n \n <div class=\"lc-form-group\">\n <div class=\"lc-group-title\">1. Business Profile<\/div>\n \n <div class=\"lc-input-wrapper\">\n <label class=\"lc-label-row\" style=\"margin-bottom: 10px;\">Industry Vertical<\/label>\n <select class=\"lc-select\" id=\"lc-industry-select\">\n <option value=\"saas\">B2B SaaS (Software)<\/option>\n <option value=\"agency\">Marketing Agency \/ Services<\/option>\n <option value=\"ecommerce\">E-Commerce<\/option>\n <option value=\"finance\">Financial Services<\/option>\n <option value=\"education\">EdTech \/ Education<\/option>\n <\/select>\n <\/div>\n\n <div class=\"lc-control-row\">\n <div class=\"lc-input-wrapper\">\n <div class=\"lc-label-row\">\n <span>Monthly Visitors<\/span>\n <span id=\"lc-disp-traffic\" class=\"lc-val-display\">20,000<\/span>\n <\/div>\n <input type=\"range\" class=\"lc-range-input\" id=\"lc-input-traffic\" min=\"1000\" max=\"500000\" step=\"1000\" value=\"20000\">\n <\/div>\n\n <div class=\"lc-input-wrapper\">\n <div class=\"lc-label-row\">\n <span>Avg. Deal Size (LTV)<\/span>\n <span id=\"lc-disp-deal\" class=\"lc-val-display\">$1,000<\/span>\n <\/div>\n <input type=\"range\" class=\"lc-range-input\" id=\"lc-input-deal\" min=\"100\" max=\"50000\" step=\"100\" value=\"1000\">\n <\/div>\n <\/div>\n\n <div class=\"lc-input-wrapper\">\n <div class=\"lc-label-row\">\n <span>Lead-to-Customer Close Rate<\/span>\n <span id=\"lc-disp-close\" class=\"lc-val-display\">5%<\/span>\n <\/div>\n <input type=\"range\" class=\"lc-range-input\" id=\"lc-input-close\" min=\"0.1\" max=\"50\" step=\"0.1\" value=\"5\">\n <\/div>\n <\/div>\n\n \n <div class=\"lc-form-group\">\n <div class=\"lc-group-title\">2. Acquisition Enhancements<\/div>\n <p style=\"font-size: 1rem; color: var(--lc-text-muted); margin-bottom: 25px;\">Select strategies to apply to your conversion rate.<\/p>\n \n <div class=\"lc-checkbox-grid\">\n \n <label class=\"lc-check-card\">\n <input type=\"checkbox\" data-lift=\"2.5\" checked>\n <span class=\"lc-card-content\">\n <span class=\"lc-card-title\">High-Value Lead Magnet<\/span>\n <span class=\"lc-card-impact\">+2.5% Conv.<\/span>\n <\/span>\n <\/label>\n\n <label class=\"lc-check-card\">\n <input type=\"checkbox\" data-lift=\"1.5\">\n <span class=\"lc-card-content\">\n <span class=\"lc-card-title\">Case Study Library<\/span>\n <span class=\"lc-card-impact\">+1.5% Conv.<\/span>\n <\/span>\n <\/label>\n\n \n <label class=\"lc-check-card\">\n <input type=\"checkbox\" data-lift=\"1.8\">\n <span class=\"lc-card-content\">\n <span class=\"lc-card-title\">Client Logos Wall<\/span>\n <span class=\"lc-card-impact\">+1.8% Conv.<\/span>\n <\/span>\n <\/label>\n\n <label class=\"lc-check-card\">\n <input type=\"checkbox\" data-lift=\"1.2\">\n <span class=\"lc-card-content\">\n <span class=\"lc-card-title\">Live Chat Support<\/span>\n <span class=\"lc-card-impact\">+1.2% Conv.<\/span>\n <\/span>\n <\/label>\n\n \n <label class=\"lc-check-card\">\n <input type=\"checkbox\" data-lift=\"2.0\">\n <span class=\"lc-card-content\">\n <span class=\"lc-card-title\">Exit-Intent Popup<\/span>\n <span class=\"lc-card-impact\">+2.0% Conv.<\/span>\n <\/span>\n <\/label>\n\n <label class=\"lc-check-card\">\n <input type=\"checkbox\" data-lift=\"0.8\">\n <span class=\"lc-card-content\">\n <span class=\"lc-card-title\">A\/B Testing CTA<\/span>\n <span class=\"lc-card-impact\">+0.8% Conv.<\/span>\n <\/span>\n <\/label>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"lc-results-section\">\n <div class=\"lc-sticky-card\">\n <h3 style=\"margin-bottom: 30px; font-size: 1.5rem; color: var(--lc-primary);\">Revenue Projection<\/h3>\n \n \n <div class=\"lc-metric-block\">\n <span class=\"lc-metric-label\">Leads Generated \/ Month<\/span>\n <div class=\"lc-comparison-row\">\n <div>\n <div id=\"lc-res-leads-current\" class=\"lc-big-number\">200<\/div>\n <small style=\"color:var(--lc-text-muted); font-weight:600;\">Current<\/small>\n <\/div>\n <div class=\"lc-arrow\">\u279c<\/div>\n <div style=\"text-align: right;\">\n <div id=\"lc-res-leads-projected\" class=\"lc-big-number lc-success\">700<\/div>\n <small style=\"color:var(--lc-text-muted); font-weight:600;\">Projected<\/small>\n <\/div>\n <\/div>\n <div class=\"lc-progress-track\">\n <div id=\"lc-bar-leads\" class=\"lc-progress-fill\"><\/div>\n <\/div>\n <span id=\"lc-badge-leads\" class=\"lc-lift-badge\">+500 Leads<\/span>\n <\/div>\n\n \n <div class=\"lc-revenue-highlight\">\n <div class=\"lc-revenue-label\">Est. Additional Monthly Revenue<\/div>\n <div id=\"lc-res-revenue-gain\" class=\"lc-revenue-value\">$0<\/div>\n <small style=\"opacity: 0.7; display: block; margin-top: 10px;\">\n New Leads \u00d7 Close Rate \u00d7 Deal Size\n <\/small>\n <\/div>\n\n \n <div class=\"lc-metric-block\">\n <span class=\"lc-metric-label\">Total Pipeline Value<\/span>\n <div class=\"lc-comparison-row\">\n <div>\n <span id=\"lc-res-pipe-current\" class=\"lc-big-number\" style=\"font-size: 2rem;\">$100k<\/span>\n <\/div>\n <div class=\"lc-arrow\">\u279c<\/div>\n <div style=\"text-align: right;\">\n <span id=\"lc-res-pipe-projected\" class=\"lc-big-number lc-success\" style=\"font-size: 2rem;\">$350k<\/span>\n <\/div>\n <\/div>\n <small style=\"color: var(--lc-text-muted); font-size: 0.9rem; font-weight: 600;\">Total potential value of all leads<\/small>\n <\/div>\n\n \n <div class=\"lc-metric-block\">\n <span class=\"lc-metric-label\">Visitor-to-Lead Conversion<\/span>\n <div class=\"lc-comparison-row\">\n <div>\n <span id=\"lc-res-conv-current\" class=\"lc-big-number\" style=\"font-size: 2rem;\">1.0%<\/span>\n <\/div>\n <div class=\"lc-arrow\">\u279c<\/div>\n <div style=\"text-align: right;\">\n <span id=\"lc-res-conv-projected\" class=\"lc-big-number lc-success\" style=\"font-size: 2rem;\">3.5%<\/span>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div id=\"lc-advice-box\" class=\"lc-advice-box\">\n <strong>Tip:<\/strong> High-ticket products benefit most from Trust Signals (Case Studies, Reviews).\n <\/div>\n\n <a href=\"#\" class=\"lc-cta-btn\">Optimize My Funnel<\/a>\n <\/div>\n <\/div>\n\n<\/div>\n\n\n<button class=\"lc-docs-toggle\" id=\"lc-docs-btn\" title=\"View Methodology\">?<\/button>\n\n\n<div class=\"lc-modal-overlay\" id=\"lc-docs-modal\">\n <div class=\"lc-modal-content\">\n <button class=\"lc-close-modal\" id=\"lc-close-modal\">×<\/button>\n <h2 style=\"color: var(--lc-primary); margin-bottom: 5px; font-size: 1.8rem;\">Methodology<\/h2>\n <p style=\"color: var(--lc-text-muted);\">How we calculate your potential growth.<\/p>\n \n <div class=\"lc-modal-body\">\n <h3>The Core Formulas<\/h3>\n <div class=\"lc-formula-box\">\n <strong>Projected Leads:<\/strong><br>\n Traffic \u00d7 (Baseline Conversion + Lift %)\n <\/div>\n <div class=\"lc-formula-box\">\n <strong>Revenue Gain:<\/strong><br>\n (Projected Leads – Current Leads) \u00d7 Close Rate \u00d7 Deal Size\n <\/div>\n\n <h3>Industry Benchmarks (Baseline)<\/h3>\n <ul>\n <li><strong>SaaS:<\/strong> 2.5% Visitor-to-Lead baseline.<\/li>\n <li><strong>Agency:<\/strong> 1.5% Visitor-to-Lead baseline.<\/li>\n <li><strong>E-Commerce:<\/strong> 3.0% Visitor-to-Lead (signup) baseline.<\/li>\n <li><strong>Finance:<\/strong> 1.0% Visitor-to-Lead baseline.<\/li>\n <\/ul>\n\n <h3>Growth Lifts<\/h3>\n <p>The “Acquisition Enhancements” add percentage points directly to your conversion rate. These are derived from aggregate A\/B testing data across 500+ landing pages.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n<script>\n \/**\n * Calculator Logic\n * Uses standard event listeners and DOM manipulation for performance.\n *\/\n document.addEventListener('DOMContentLoaded', () => {\n \n \/\/ --- Configuration ---\n const benchmarks = {\n saas: 2.5,\n agency: 1.5,\n ecommerce: 3.0,\n finance: 1.0,\n education: 2.0\n };\n\n \/\/ --- DOM Elements ---\n const inputs = {\n traffic: document.getElementById('lc-input-traffic'),\n deal: document.getElementById('lc-input-deal'),\n close: document.getElementById('lc-input-close'),\n industry: document.getElementById('lc-industry-select'),\n checkboxes: document.querySelectorAll('.lc-check-card input')\n };\n\n const displays = {\n traffic: document.getElementById('lc-disp-traffic'),\n deal: document.getElementById('lc-disp-deal'),\n close: document.getElementById('lc-disp-close')\n };\n\n const results = {\n leadsCurrent: document.getElementById('lc-res-leads-current'),\n leadsProjected: document.getElementById('lc-res-leads-projected'),\n barLeads: document.getElementById('lc-bar-leads'),\n badgeLeads: document.getElementById('lc-badge-leads'),\n revenueGain: document.getElementById('lc-res-revenue-gain'),\n pipeCurrent: document.getElementById('lc-res-pipe-current'),\n pipeProjected: document.getElementById('lc-res-pipe-projected'),\n convCurrent: document.getElementById('lc-res-conv-current'),\n convProjected: document.getElementById('lc-res-conv-projected'),\n advice: document.getElementById('lc-advice-box')\n };\n\n const docs = {\n btn: document.getElementById('lc-docs-btn'),\n modal: document.getElementById('lc-docs-modal'),\n close: document.getElementById('lc-close-modal')\n };\n\n \/\/ --- Formatters ---\n const formatNum = (num) => Math.round(num).toString().replace(\/\\B(?=(\\d{3})+(?!\\d))\/g, \",\");\n const formatCurrency = (num) => '$' + formatNum(num);\n const formatCompact = (num) => {\n if(num >= 1000000) return '$' + (num\/1000000).toFixed(1) + 'M';\n if(num >= 1000) return '$' + (num\/1000).toFixed(1) + 'k';\n return '$' + num;\n };\n\n \/\/ --- Core Calculation ---\n function calculate() {\n \/\/ 1. Get Values\n const traffic = parseInt(inputs.traffic.value);\n const dealSize = parseInt(inputs.deal.value);\n const closeRate = parseFloat(inputs.close.value);\n const industry = inputs.industry.value;\n const baselineRate = benchmarks[industry];\n\n \/\/ Update Input Displays\n displays.traffic.textContent = formatNum(traffic);\n displays.deal.textContent = formatCurrency(dealSize);\n displays.close.textContent = closeRate.toFixed(1) + '%';\n\n \/\/ 2. Calculate Lift\n let totalLift = 0;\n inputs.checkboxes.forEach(box => {\n if(box.checked) totalLift += parseFloat(box.dataset.lift);\n });\n\n \/\/ 3. Compute Metrics\n \/\/ Current State (Assumes user is currently at Benchmark Baseline)\n const currentConvRate = baselineRate; \n const currentLeads = Math.round(traffic * (currentConvRate \/ 100));\n \n \/\/ Projected State\n const projectedConvRate = currentConvRate + totalLift;\n const projectedLeads = Math.round(traffic * (projectedConvRate \/ 100));\n\n \/\/ Revenue & Pipeline\n const revenueGain = (projectedLeads - currentLeads) * (closeRate \/ 100) * dealSize;\n \n const currentPipe = currentLeads * dealSize;\n const projectedPipe = projectedLeads * dealSize;\n\n \/\/ 4. Update UI\n \n \/\/ Leads\n results.leadsCurrent.textContent = formatNum(currentLeads);\n results.leadsProjected.textContent = formatNum(projectedLeads);\n \n \/\/ Visual Bar\n const liftPercent = ((projectedLeads - currentLeads) \/ currentLeads) * 100;\n \/\/ Cap visual width at 100% purely for CSS, though leads can grow infinitely\n const barWidth = Math.min((projectedLeads \/ (currentLeads || 1)) * 20, 100); \n results.barLeads.style.width = `${barWidth}%`;\n results.badgeLeads.textContent = `+${formatNum(projectedLeads - currentLeads)} Leads`;\n\n \/\/ Revenue\n results.revenueGain.textContent = formatCurrency(revenueGain);\n\n \/\/ Pipeline\n results.pipeCurrent.textContent = formatCompact(currentPipe);\n results.pipeProjected.textContent = formatCompact(projectedPipe);\n\n \/\/ Conversion Rate Display\n results.convCurrent.textContent = currentConvRate.toFixed(1) + '%';\n results.convProjected.textContent = projectedConvRate.toFixed(1) + '%';\n\n \/\/ Dynamic Advice\n updateAdvice(totalLift, dealSize, industry);\n }\n\n function updateAdvice(lift, deal, ind) {\n let msg = \"\";\n if(lift === 0) {\n msg = \"<strong>Get Started:<\/strong> Select at least one acquisition enhancement to see potential growth.\";\n } else if (deal > 5000 && (ind === 'saas' || ind === 'finance')) {\n msg = \"<strong>High Ticket Insight:<\/strong> For large deal sizes, focus on 'Trust' strategies (Case Studies, Logos) to reduce friction.\";\n } else if (lift > 5) {\n msg = \"<strong>Scaling Up:<\/strong> You're projecting a high conversion rate. Ensure your sales team has the capacity to handle the lead volume.\";\n } else {\n msg = \"<strong>Strategy Tip:<\/strong> Combine 'Content' (Magnet) with 'Technical' (Exit Intent) for the best balance of quality and quantity.\";\n }\n results.advice.innerHTML = msg;\n }\n\n \/\/ --- Event Listeners ---\n \/\/ Attach input listeners for real-time slider updates\n inputs.traffic.addEventListener('input', calculate);\n inputs.deal.addEventListener('input', calculate);\n inputs.close.addEventListener('input', calculate);\n inputs.industry.addEventListener('change', calculate);\n \n inputs.checkboxes.forEach(box => {\n box.addEventListener('change', calculate);\n });\n\n \/\/ --- Documentation Modal Logic ---\n docs.btn.addEventListener('click', () => {\n docs.modal.classList.add('lc-active');\n });\n\n docs.close.addEventListener('click', () => {\n docs.modal.classList.remove('lc-active');\n });\n\n docs.modal.addEventListener('click', (e) => {\n if (e.target === docs.modal) {\n docs.modal.classList.remove('lc-active');\n }\n });\n\n \/\/ Initial Run\n calculate();\n });\n<\/script>\n\n<\/body>\n<\/html>\n","protected":false},"excerpt":{"rendered":"<p>Lead Acquisition & Revenue Calculator Lead Acquisition Calculator Estimate revenue impact by optimizing your top-of-funnel strategy. 1. Business Profile Industry Vertical B2B SaaS (Software)Marketing Agency \/ ServicesE-CommerceFinancial ServicesEdTech \/ Education Monthly Visitors 20,000 Avg. Deal Size (LTV) $1,000 Lead-to-Customer Close Rate 5% 2. Acquisition Enhancements Select strategies to apply to your conversion rate. High-Value Lead… <a href=\"https:\/\/roipad.com\/flow\/lead-acquisition-revenue-calculator\/\" rel=\"bookmark\"><span class=\"screen-reader-text\">Lead Acquisition & Revenue Calculator.<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"class_list":["post-236","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/roipad.com\/flow\/wp-json\/wp\/v2\/pages\/236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roipad.com\/flow\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/roipad.com\/flow\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/roipad.com\/flow\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/roipad.com\/flow\/wp-json\/wp\/v2\/comments?post=236"}],"version-history":[{"count":4,"href":"https:\/\/roipad.com\/flow\/wp-json\/wp\/v2\/pages\/236\/revisions"}],"predecessor-version":[{"id":240,"href":"https:\/\/roipad.com\/flow\/wp-json\/wp\/v2\/pages\/236\/revisions\/240"}],"wp:attachment":[{"href":"https:\/\/roipad.com\/flow\/wp-json\/wp\/v2\/media?parent=236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

{"id":236,"date":"2025-12-30T05:56:29","date_gmt":"2025-12-30T05:56:29","guid":{"rendered":"https:\/\/flow.roipad.com\/?page_id=236"},"modified":"2025-12-30T06:21:22","modified_gmt":"2025-12-30T06:21:22","slug":"lead-acquisition-revenue-calculator","status":"publish","type":"page","link":"https:\/\/roipad.com\/flow\/lead-acquisition-revenue-calculator\/","title":{"rendered":"Lead Acquisition & Revenue Calculator."},"content":{"rendered":"\n\n\n\n \n \n Lead Acquisition & Revenue Calculator<\/title>\n <style>\n \/* Unique prefix: lc- (Lead Calculator) *\/\n .lc-root {\n \/* Color Palette *\/\n --lc-primary: #0f172a; \/* Dark Navy *\/\n --lc-primary-light: #334155;\n --lc-accent: #3b82f6; \/* Bright Blue *\/\n --lc-accent-hover: #2563eb;\n --lc-success: #10b981; \/* Emerald *\/\n --lc-success-bg: #ecfdf5;\n --lc-text-main: #1e293b;\n --lc-text-muted: #64748b;\n --lc-bg-body: #f9f7f2; \/* Requested Background Color *\/\n --lc-bg-card: #ffffff;\n --lc-border: #e2e8f0;\n --lc-radius: 0px; \/* Removed radius for full-width look *\/\n --lc-shadow: none; \/* Removed shadow for full-width look *\/\n }\n\n \/* Reset & Base *\/\n .lc-reset * { box-sizing: border-box; margin: 0; padding: 0; }\n \n .lc-body {\n font-family: 'Segoe UI', Roboto, Helvetica, Arial, sans-serif;\n background-color: var(--lc-bg-body);\n color: var(--lc-text-main);\n line-height: 1.6;\n padding: 0; \/* No side padding *\/\n width: 100%;\n overflow-x: hidden;\n }\n\n \/* Layout Container - Full Width *\/\n .lc-calc-wrapper {\n width: 100vw;\n max-width: 100%;\n margin: 0;\n background: var(--lc-bg-card);\n display: grid;\n grid-template-columns: 1.5fr 1fr; \/* Split inputs vs results *\/\n min-height: 100vh;\n }\n\n @media (max-width: 950px) {\n .lc-calc-wrapper { grid-template-columns: 1fr; min-height: auto; }\n }\n\n \/* --- LEFT COLUMN: INPUTS --- *\/\n .lc-input-section {\n padding: 60px; \/* Generous internal padding for readability *\/\n border-right: 1px solid var(--lc-border);\n }\n\n @media (max-width: 950px) {\n .lc-input-section { \n border-right: none; \n border-bottom: 1px solid var(--lc-border); \n padding: 40px 30px;\n }\n }\n\n .lc-header {\n margin-bottom: 40px;\n max-width: 800px;\n }\n\n .lc-h1 {\n font-size: 2.5rem;\n font-weight: 800;\n color: var(--lc-primary);\n letter-spacing: -0.03em;\n margin-bottom: 12px;\n line-height: 1.1;\n }\n\n .lc-subtitle {\n color: var(--lc-text-muted);\n font-size: 1.1rem;\n }\n\n \/* Form Groups *\/\n .lc-form-group {\n margin-bottom: 50px;\n }\n\n .lc-group-title {\n font-size: 0.85rem;\n text-transform: uppercase;\n letter-spacing: 0.05em;\n color: var(--lc-text-muted);\n font-weight: 700;\n border-bottom: 1px solid var(--lc-border);\n padding-bottom: 8px;\n margin-bottom: 25px;\n }\n\n \/* Range Sliders *\/\n .lc-control-row {\n display: grid;\n grid-template-columns: 1fr 1fr;\n gap: 40px;\n margin-bottom: 30px;\n }\n \n @media (max-width: 600px) { .lc-control-row { grid-template-columns: 1fr; gap: 20px; } }\n\n .lc-input-wrapper {\n margin-bottom: 10px;\n }\n\n .lc-label-row {\n display: flex;\n justify-content: space-between;\n margin-bottom: 12px;\n font-size: 0.95rem;\n font-weight: 600;\n }\n\n .lc-val-display {\n color: var(--lc-accent);\n font-family: 'Courier New', monospace;\n font-weight: 700;\n font-size: 1rem;\n }\n\n .lc-range-input {\n width: 100%;\n height: 6px;\n background: #cbd5e1;\n border-radius: 3px;\n appearance: none;\n outline: none;\n cursor: pointer;\n }\n\n .lc-range-input::-webkit-slider-thumb {\n appearance: none;\n width: 22px;\n height: 22px;\n background: var(--lc-primary);\n border: 3px solid #fff;\n border-radius: 50%;\n box-shadow: 0 2px 6px rgba(0,0,0,0.2);\n transition: transform 0.1s;\n }\n\n .lc-range-input::-webkit-slider-thumb:hover {\n transform: scale(1.1);\n }\n\n \/* Select Dropdown *\/\n .lc-select {\n width: 100%;\n padding: 14px;\n border: 1px solid var(--lc-border);\n border-radius: 8px;\n font-size: 1rem;\n background: #fff;\n color: var(--lc-text-main);\n cursor: pointer;\n margin-bottom: 20px;\n }\n\n \/* Checkbox Grid *\/\n .lc-checkbox-grid {\n display: grid;\n grid-template-columns: repeat(auto-fill, minmax(220px, 1fr));\n gap: 16px;\n }\n\n .lc-check-card {\n position: relative;\n border: 1px solid var(--lc-border);\n border-radius: 8px;\n padding: 16px;\n cursor: pointer;\n transition: all 0.2s;\n display: flex;\n flex-direction: column;\n justify-content: center;\n background: #fff;\n }\n\n .lc-check-card:hover {\n border-color: var(--lc-accent);\n transform: translateY(-2px);\n box-shadow: 0 4px 6px rgba(0,0,0,0.05);\n }\n\n \/* Custom Checkbox Input Logic *\/\n .lc-check-card input {\n position: absolute;\n opacity: 0;\n cursor: pointer;\n }\n\n .lc-check-card input:checked + .lc-card-content {\n background-color: #eff6ff;\n border-radius: 6px;\n padding: 8px;\n margin: -16px; \/* Offset padding to fill card *\/\n height: calc(100% + 32px); \/* Fill height *\/\n width: calc(100% + 32px);\n border: 1px solid transparent;\n }\n \n .lc-check-card input:checked + .lc-card-content::after {\n content: '\u2713';\n position: absolute;\n top: 12px;\n right: 14px;\n color: var(--lc-accent);\n font-weight: 800;\n font-size: 16px;\n }\n\n .lc-card-title {\n font-size: 0.95rem;\n font-weight: 600;\n margin-bottom: 6px;\n display: block;\n }\n\n .lc-card-impact {\n font-size: 0.8rem;\n color: var(--lc-success);\n font-weight: 700;\n background: #dcfce7;\n padding: 3px 8px;\n border-radius: 4px;\n width: fit-content;\n }\n\n \/* --- RIGHT COLUMN: RESULTS --- *\/\n .lc-results-section {\n padding: 60px;\n background-color: #f8fafc;\n \/* Subtle gradient separation *\/\n background: linear-gradient(to bottom right, #f1f5f9, #ffffff); \n }\n\n @media (max-width: 950px) {\n .lc-results-section { padding: 40px 30px; }\n }\n\n .lc-sticky-card {\n \/* Remove card styling to blend with the column background *\/\n background: transparent;\n border: none;\n padding: 0;\n position: sticky;\n top: 0;\n }\n\n .lc-metric-block {\n margin-bottom: 40px;\n }\n\n .lc-metric-label {\n font-size: 0.85rem;\n color: var(--lc-text-muted);\n text-transform: uppercase;\n font-weight: 700;\n margin-bottom: 12px;\n display: block;\n }\n\n .lc-comparison-row {\n display: flex;\n align-items: center;\n justify-content: space-between;\n margin-bottom: 12px;\n }\n\n .lc-big-number {\n font-size: 2.5rem;\n font-weight: 800;\n color: var(--lc-primary);\n letter-spacing: -0.04em;\n }\n\n .lc-big-number.lc-success {\n color: var(--lc-success);\n }\n\n .lc-arrow { color: #cbd5e1; font-size: 1.5rem; }\n\n \/* Progress Bar *\/\n .lc-progress-track {\n height: 10px;\n background: #e2e8f0;\n border-radius: 5px;\n overflow: hidden;\n margin-bottom: 12px;\n }\n\n .lc-progress-fill {\n height: 100%;\n background: linear-gradient(90deg, var(--lc-primary), var(--lc-accent));\n width: 0%;\n transition: width 0.5s ease-out;\n }\n\n .lc-lift-badge {\n display: inline-block;\n font-size: 0.85rem;\n font-weight: 700;\n color: var(--lc-success);\n background: var(--lc-success-bg);\n padding: 6px 12px;\n border-radius: 20px;\n }\n\n \/* Highlight Box *\/\n .lc-revenue-highlight {\n background: var(--lc-primary);\n color: #fff;\n padding: 40px;\n border-radius: 16px;\n text-align: center;\n margin: 50px 0;\n box-shadow: 0 20px 25px -5px rgba(0, 0, 0, 0.1), 0 10px 10px -5px rgba(0, 0, 0, 0.04);\n }\n\n .lc-revenue-label {\n font-size: 1rem;\n text-transform: uppercase;\n letter-spacing: 0.05em;\n opacity: 0.8;\n margin-bottom: 10px;\n }\n\n .lc-revenue-value {\n font-size: 3.5rem;\n font-weight: 800;\n color: var(--lc-success);\n letter-spacing: -0.04em;\n }\n\n @media (max-width: 600px) {\n .lc-revenue-value { font-size: 2.5rem; }\n }\n\n \/* Advice Box *\/\n .lc-advice-box {\n background: #eff6ff;\n border-left: 4px solid var(--lc-accent);\n padding: 20px;\n font-size: 1rem;\n color: #1e3a8a;\n border-radius: 0 8px 8px 0;\n margin-bottom: 30px;\n }\n\n \/* Button *\/\n .lc-cta-btn {\n display: block;\n width: 100%;\n background: var(--lc-accent);\n color: white;\n text-align: center;\n padding: 18px;\n border-radius: 8px;\n text-decoration: none;\n font-weight: 700;\n font-size: 1.1rem;\n transition: background 0.2s;\n margin-top: 20px;\n border: none;\n cursor: pointer;\n }\n\n .lc-cta-btn:hover { background: var(--lc-accent-hover); }\n\n \/* --- DOCUMENTATION TOGGLE --- *\/\n .lc-docs-toggle {\n position: fixed;\n bottom: 30px;\n right: 30px;\n background: var(--lc-primary);\n color: white;\n width: 60px;\n height: 60px;\n border-radius: 50%;\n display: flex;\n align-items: center;\n justify-content: center;\n cursor: pointer;\n box-shadow: 0 4px 12px rgba(0,0,0,0.3);\n z-index: 1000;\n border: none;\n font-size: 28px;\n transition: transform 0.2s;\n }\n\n .lc-docs-toggle:hover { transform: scale(1.1); }\n\n \/* Modal Overlay *\/\n .lc-modal-overlay {\n position: fixed;\n top: 0; left: 0; width: 100%; height: 100%;\n background: rgba(15, 23, 42, 0.9);\n backdrop-filter: blur(5px);\n z-index: 2000;\n display: none;\n align-items: center;\n justify-content: center;\n opacity: 0;\n transition: opacity 0.3s;\n }\n\n .lc-modal-overlay.lc-active {\n display: flex;\n opacity: 1;\n }\n\n .lc-modal-content {\n background: white;\n width: 90%;\n max-width: 700px;\n max-height: 90vh;\n overflow-y: auto;\n border-radius: 16px;\n padding: 40px;\n position: relative;\n transform: translateY(20px);\n transition: transform 0.3s;\n }\n\n .lc-modal-overlay.lc-active .lc-modal-content {\n transform: translateY(0);\n }\n\n .lc-close-modal {\n position: absolute;\n top: 20px;\n right: 20px;\n background: none;\n border: none;\n font-size: 24px;\n cursor: pointer;\n color: var(--lc-text-muted);\n }\n\n .lc-modal-body h3 { color: var(--lc-primary); margin-top: 25px; font-size: 1.2rem;}\n .lc-modal-body ul { padding-left: 20px; color: var(--lc-text-main); margin-top: 10px; }\n .lc-modal-body li { margin-bottom: 8px; }\n\n .lc-formula-box {\n background: #f8fafc;\n padding: 15px;\n border-radius: 8px;\n border: 1px solid var(--lc-border);\n font-family: monospace;\n color: var(--lc-primary);\n margin: 15px 0;\n font-size: 0.9rem;\n }\n\n <\/style>\n<\/head>\n<body class=\"lc-body lc-reset\">\n\n<div class=\"lc-calc-wrapper lc-root\">\n \n \n <div class=\"lc-input-section\">\n <div class=\"lc-header\">\n <h1 class=\"lc-h1\">Lead Acquisition Calculator<\/h1>\n <p class=\"lc-subtitle\">Estimate revenue impact by optimizing your top-of-funnel strategy.<\/p>\n <\/div>\n\n \n <div class=\"lc-form-group\">\n <div class=\"lc-group-title\">1. Business Profile<\/div>\n \n <div class=\"lc-input-wrapper\">\n <label class=\"lc-label-row\" style=\"margin-bottom: 10px;\">Industry Vertical<\/label>\n <select class=\"lc-select\" id=\"lc-industry-select\">\n <option value=\"saas\">B2B SaaS (Software)<\/option>\n <option value=\"agency\">Marketing Agency \/ Services<\/option>\n <option value=\"ecommerce\">E-Commerce<\/option>\n <option value=\"finance\">Financial Services<\/option>\n <option value=\"education\">EdTech \/ Education<\/option>\n <\/select>\n <\/div>\n\n <div class=\"lc-control-row\">\n <div class=\"lc-input-wrapper\">\n <div class=\"lc-label-row\">\n <span>Monthly Visitors<\/span>\n <span id=\"lc-disp-traffic\" class=\"lc-val-display\">20,000<\/span>\n <\/div>\n <input type=\"range\" class=\"lc-range-input\" id=\"lc-input-traffic\" min=\"1000\" max=\"500000\" step=\"1000\" value=\"20000\">\n <\/div>\n\n <div class=\"lc-input-wrapper\">\n <div class=\"lc-label-row\">\n <span>Avg. Deal Size (LTV)<\/span>\n <span id=\"lc-disp-deal\" class=\"lc-val-display\">$1,000<\/span>\n <\/div>\n <input type=\"range\" class=\"lc-range-input\" id=\"lc-input-deal\" min=\"100\" max=\"50000\" step=\"100\" value=\"1000\">\n <\/div>\n <\/div>\n\n <div class=\"lc-input-wrapper\">\n <div class=\"lc-label-row\">\n <span>Lead-to-Customer Close Rate<\/span>\n <span id=\"lc-disp-close\" class=\"lc-val-display\">5%<\/span>\n <\/div>\n <input type=\"range\" class=\"lc-range-input\" id=\"lc-input-close\" min=\"0.1\" max=\"50\" step=\"0.1\" value=\"5\">\n <\/div>\n <\/div>\n\n \n <div class=\"lc-form-group\">\n <div class=\"lc-group-title\">2. Acquisition Enhancements<\/div>\n <p style=\"font-size: 1rem; color: var(--lc-text-muted); margin-bottom: 25px;\">Select strategies to apply to your conversion rate.<\/p>\n \n <div class=\"lc-checkbox-grid\">\n \n <label class=\"lc-check-card\">\n <input type=\"checkbox\" data-lift=\"2.5\" checked>\n <span class=\"lc-card-content\">\n <span class=\"lc-card-title\">High-Value Lead Magnet<\/span>\n <span class=\"lc-card-impact\">+2.5% Conv.<\/span>\n <\/span>\n <\/label>\n\n <label class=\"lc-check-card\">\n <input type=\"checkbox\" data-lift=\"1.5\">\n <span class=\"lc-card-content\">\n <span class=\"lc-card-title\">Case Study Library<\/span>\n <span class=\"lc-card-impact\">+1.5% Conv.<\/span>\n <\/span>\n <\/label>\n\n \n <label class=\"lc-check-card\">\n <input type=\"checkbox\" data-lift=\"1.8\">\n <span class=\"lc-card-content\">\n <span class=\"lc-card-title\">Client Logos Wall<\/span>\n <span class=\"lc-card-impact\">+1.8% Conv.<\/span>\n <\/span>\n <\/label>\n\n <label class=\"lc-check-card\">\n <input type=\"checkbox\" data-lift=\"1.2\">\n <span class=\"lc-card-content\">\n <span class=\"lc-card-title\">Live Chat Support<\/span>\n <span class=\"lc-card-impact\">+1.2% Conv.<\/span>\n <\/span>\n <\/label>\n\n \n <label class=\"lc-check-card\">\n <input type=\"checkbox\" data-lift=\"2.0\">\n <span class=\"lc-card-content\">\n <span class=\"lc-card-title\">Exit-Intent Popup<\/span>\n <span class=\"lc-card-impact\">+2.0% Conv.<\/span>\n <\/span>\n <\/label>\n\n <label class=\"lc-check-card\">\n <input type=\"checkbox\" data-lift=\"0.8\">\n <span class=\"lc-card-content\">\n <span class=\"lc-card-title\">A\/B Testing CTA<\/span>\n <span class=\"lc-card-impact\">+0.8% Conv.<\/span>\n <\/span>\n <\/label>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"lc-results-section\">\n <div class=\"lc-sticky-card\">\n <h3 style=\"margin-bottom: 30px; font-size: 1.5rem; color: var(--lc-primary);\">Revenue Projection<\/h3>\n \n \n <div class=\"lc-metric-block\">\n <span class=\"lc-metric-label\">Leads Generated \/ Month<\/span>\n <div class=\"lc-comparison-row\">\n <div>\n <div id=\"lc-res-leads-current\" class=\"lc-big-number\">200<\/div>\n <small style=\"color:var(--lc-text-muted); font-weight:600;\">Current<\/small>\n <\/div>\n <div class=\"lc-arrow\">\u279c<\/div>\n <div style=\"text-align: right;\">\n <div id=\"lc-res-leads-projected\" class=\"lc-big-number lc-success\">700<\/div>\n <small style=\"color:var(--lc-text-muted); font-weight:600;\">Projected<\/small>\n <\/div>\n <\/div>\n <div class=\"lc-progress-track\">\n <div id=\"lc-bar-leads\" class=\"lc-progress-fill\"><\/div>\n <\/div>\n <span id=\"lc-badge-leads\" class=\"lc-lift-badge\">+500 Leads<\/span>\n <\/div>\n\n \n <div class=\"lc-revenue-highlight\">\n <div class=\"lc-revenue-label\">Est. Additional Monthly Revenue<\/div>\n <div id=\"lc-res-revenue-gain\" class=\"lc-revenue-value\">$0<\/div>\n <small style=\"opacity: 0.7; display: block; margin-top: 10px;\">\n New Leads \u00d7 Close Rate \u00d7 Deal Size\n <\/small>\n <\/div>\n\n \n <div class=\"lc-metric-block\">\n <span class=\"lc-metric-label\">Total Pipeline Value<\/span>\n <div class=\"lc-comparison-row\">\n <div>\n <span id=\"lc-res-pipe-current\" class=\"lc-big-number\" style=\"font-size: 2rem;\">$100k<\/span>\n <\/div>\n <div class=\"lc-arrow\">\u279c<\/div>\n <div style=\"text-align: right;\">\n <span id=\"lc-res-pipe-projected\" class=\"lc-big-number lc-success\" style=\"font-size: 2rem;\">$350k<\/span>\n <\/div>\n <\/div>\n <small style=\"color: var(--lc-text-muted); font-size: 0.9rem; font-weight: 600;\">Total potential value of all leads<\/small>\n <\/div>\n\n \n <div class=\"lc-metric-block\">\n <span class=\"lc-metric-label\">Visitor-to-Lead Conversion<\/span>\n <div class=\"lc-comparison-row\">\n <div>\n <span id=\"lc-res-conv-current\" class=\"lc-big-number\" style=\"font-size: 2rem;\">1.0%<\/span>\n <\/div>\n <div class=\"lc-arrow\">\u279c<\/div>\n <div style=\"text-align: right;\">\n <span id=\"lc-res-conv-projected\" class=\"lc-big-number lc-success\" style=\"font-size: 2rem;\">3.5%<\/span>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div id=\"lc-advice-box\" class=\"lc-advice-box\">\n <strong>Tip:<\/strong> High-ticket products benefit most from Trust Signals (Case Studies, Reviews).\n <\/div>\n\n <a href=\"#\" class=\"lc-cta-btn\">Optimize My Funnel<\/a>\n <\/div>\n <\/div>\n\n<\/div>\n\n\n<button class=\"lc-docs-toggle\" id=\"lc-docs-btn\" title=\"View Methodology\">?<\/button>\n\n\n<div class=\"lc-modal-overlay\" id=\"lc-docs-modal\">\n <div class=\"lc-modal-content\">\n <button class=\"lc-close-modal\" id=\"lc-close-modal\">×<\/button>\n <h2 style=\"color: var(--lc-primary); margin-bottom: 5px; font-size: 1.8rem;\">Methodology<\/h2>\n <p style=\"color: var(--lc-text-muted);\">How we calculate your potential growth.<\/p>\n \n <div class=\"lc-modal-body\">\n <h3>The Core Formulas<\/h3>\n <div class=\"lc-formula-box\">\n <strong>Projected Leads:<\/strong><br>\n Traffic \u00d7 (Baseline Conversion + Lift %)\n <\/div>\n <div class=\"lc-formula-box\">\n <strong>Revenue Gain:<\/strong><br>\n (Projected Leads – Current Leads) \u00d7 Close Rate \u00d7 Deal Size\n <\/div>\n\n <h3>Industry Benchmarks (Baseline)<\/h3>\n <ul>\n <li><strong>SaaS:<\/strong> 2.5% Visitor-to-Lead baseline.<\/li>\n <li><strong>Agency:<\/strong> 1.5% Visitor-to-Lead baseline.<\/li>\n <li><strong>E-Commerce:<\/strong> 3.0% Visitor-to-Lead (signup) baseline.<\/li>\n <li><strong>Finance:<\/strong> 1.0% Visitor-to-Lead baseline.<\/li>\n <\/ul>\n\n <h3>Growth Lifts<\/h3>\n <p>The “Acquisition Enhancements” add percentage points directly to your conversion rate. These are derived from aggregate A\/B testing data across 500+ landing pages.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n<script>\n \/**\n * Calculator Logic\n * Uses standard event listeners and DOM manipulation for performance.\n *\/\n document.addEventListener('DOMContentLoaded', () => {\n \n \/\/ --- Configuration ---\n const benchmarks = {\n saas: 2.5,\n agency: 1.5,\n ecommerce: 3.0,\n finance: 1.0,\n education: 2.0\n };\n\n \/\/ --- DOM Elements ---\n const inputs = {\n traffic: document.getElementById('lc-input-traffic'),\n deal: document.getElementById('lc-input-deal'),\n close: document.getElementById('lc-input-close'),\n industry: document.getElementById('lc-industry-select'),\n checkboxes: document.querySelectorAll('.lc-check-card input')\n };\n\n const displays = {\n traffic: document.getElementById('lc-disp-traffic'),\n deal: document.getElementById('lc-disp-deal'),\n close: document.getElementById('lc-disp-close')\n };\n\n const results = {\n leadsCurrent: document.getElementById('lc-res-leads-current'),\n leadsProjected: document.getElementById('lc-res-leads-projected'),\n barLeads: document.getElementById('lc-bar-leads'),\n badgeLeads: document.getElementById('lc-badge-leads'),\n revenueGain: document.getElementById('lc-res-revenue-gain'),\n pipeCurrent: document.getElementById('lc-res-pipe-current'),\n pipeProjected: document.getElementById('lc-res-pipe-projected'),\n convCurrent: document.getElementById('lc-res-conv-current'),\n convProjected: document.getElementById('lc-res-conv-projected'),\n advice: document.getElementById('lc-advice-box')\n };\n\n const docs = {\n btn: document.getElementById('lc-docs-btn'),\n modal: document.getElementById('lc-docs-modal'),\n close: document.getElementById('lc-close-modal')\n };\n\n \/\/ --- Formatters ---\n const formatNum = (num) => Math.round(num).toString().replace(\/\\B(?=(\\d{3})+(?!\\d))\/g, \",\");\n const formatCurrency = (num) => '$' + formatNum(num);\n const formatCompact = (num) => {\n if(num >= 1000000) return '$' + (num\/1000000).toFixed(1) + 'M';\n if(num >= 1000) return '$' + (num\/1000).toFixed(1) + 'k';\n return '$' + num;\n };\n\n \/\/ --- Core Calculation ---\n function calculate() {\n \/\/ 1. Get Values\n const traffic = parseInt(inputs.traffic.value);\n const dealSize = parseInt(inputs.deal.value);\n const closeRate = parseFloat(inputs.close.value);\n const industry = inputs.industry.value;\n const baselineRate = benchmarks[industry];\n\n \/\/ Update Input Displays\n displays.traffic.textContent = formatNum(traffic);\n displays.deal.textContent = formatCurrency(dealSize);\n displays.close.textContent = closeRate.toFixed(1) + '%';\n\n \/\/ 2. Calculate Lift\n let totalLift = 0;\n inputs.checkboxes.forEach(box => {\n if(box.checked) totalLift += parseFloat(box.dataset.lift);\n });\n\n \/\/ 3. Compute Metrics\n \/\/ Current State (Assumes user is currently at Benchmark Baseline)\n const currentConvRate = baselineRate; \n const currentLeads = Math.round(traffic * (currentConvRate \/ 100));\n \n \/\/ Projected State\n const projectedConvRate = currentConvRate + totalLift;\n const projectedLeads = Math.round(traffic * (projectedConvRate \/ 100));\n\n \/\/ Revenue & Pipeline\n const revenueGain = (projectedLeads - currentLeads) * (closeRate \/ 100) * dealSize;\n \n const currentPipe = currentLeads * dealSize;\n const projectedPipe = projectedLeads * dealSize;\n\n \/\/ 4. Update UI\n \n \/\/ Leads\n results.leadsCurrent.textContent = formatNum(currentLeads);\n results.leadsProjected.textContent = formatNum(projectedLeads);\n \n \/\/ Visual Bar\n const liftPercent = ((projectedLeads - currentLeads) \/ currentLeads) * 100;\n \/\/ Cap visual width at 100% purely for CSS, though leads can grow infinitely\n const barWidth = Math.min((projectedLeads \/ (currentLeads || 1)) * 20, 100); \n results.barLeads.style.width = `${barWidth}%`;\n results.badgeLeads.textContent = `+${formatNum(projectedLeads - currentLeads)} Leads`;\n\n \/\/ Revenue\n results.revenueGain.textContent = formatCurrency(revenueGain);\n\n \/\/ Pipeline\n results.pipeCurrent.textContent = formatCompact(currentPipe);\n results.pipeProjected.textContent = formatCompact(projectedPipe);\n\n \/\/ Conversion Rate Display\n results.convCurrent.textContent = currentConvRate.toFixed(1) + '%';\n results.convProjected.textContent = projectedConvRate.toFixed(1) + '%';\n\n \/\/ Dynamic Advice\n updateAdvice(totalLift, dealSize, industry);\n }\n\n function updateAdvice(lift, deal, ind) {\n let msg = \"\";\n if(lift === 0) {\n msg = \"<strong>Get Started:<\/strong> Select at least one acquisition enhancement to see potential growth.\";\n } else if (deal > 5000 && (ind === 'saas' || ind === 'finance')) {\n msg = \"<strong>High Ticket Insight:<\/strong> For large deal sizes, focus on 'Trust' strategies (Case Studies, Logos) to reduce friction.\";\n } else if (lift > 5) {\n msg = \"<strong>Scaling Up:<\/strong> You're projecting a high conversion rate. Ensure your sales team has the capacity to handle the lead volume.\";\n } else {\n msg = \"<strong>Strategy Tip:<\/strong> Combine 'Content' (Magnet) with 'Technical' (Exit Intent) for the best balance of quality and quantity.\";\n }\n results.advice.innerHTML = msg;\n }\n\n \/\/ --- Event Listeners ---\n \/\/ Attach input listeners for real-time slider updates\n inputs.traffic.addEventListener('input', calculate);\n inputs.deal.addEventListener('input', calculate);\n inputs.close.addEventListener('input', calculate);\n inputs.industry.addEventListener('change', calculate);\n \n inputs.checkboxes.forEach(box => {\n box.addEventListener('change', calculate);\n });\n\n \/\/ --- Documentation Modal Logic ---\n docs.btn.addEventListener('click', () => {\n docs.modal.classList.add('lc-active');\n });\n\n docs.close.addEventListener('click', () => {\n docs.modal.classList.remove('lc-active');\n });\n\n docs.modal.addEventListener('click', (e) => {\n if (e.target === docs.modal) {\n docs.modal.classList.remove('lc-active');\n }\n });\n\n \/\/ Initial Run\n calculate();\n });\n<\/script>\n\n<\/body>\n<\/html>\n","protected":false},"excerpt":{"rendered":"<p>Lead Acquisition & Revenue Calculator Lead Acquisition Calculator Estimate revenue impact by optimizing your top-of-funnel strategy. 1. Business Profile Industry Vertical B2B SaaS (Software)Marketing Agency \/ ServicesE-CommerceFinancial ServicesEdTech \/ Education Monthly Visitors 20,000 Avg. Deal Size (LTV) $1,000 Lead-to-Customer Close Rate 5% 2. Acquisition Enhancements Select strategies to apply to your conversion rate. High-Value Lead… <a href=\"https:\/\/roipad.com\/flow\/lead-acquisition-revenue-calculator\/\" rel=\"bookmark\"><span class=\"screen-reader-text\">Lead Acquisition & Revenue Calculator.<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"class_list":["post-236","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/roipad.com\/flow\/wp-json\/wp\/v2\/pages\/236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roipad.com\/flow\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/roipad.com\/flow\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/roipad.com\/flow\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/roipad.com\/flow\/wp-json\/wp\/v2\/comments?post=236"}],"version-history":[{"count":4,"href":"https:\/\/roipad.com\/flow\/wp-json\/wp\/v2\/pages\/236\/revisions"}],"predecessor-version":[{"id":240,"href":"https:\/\/roipad.com\/flow\/wp-json\/wp\/v2\/pages\/236\/revisions\/240"}],"wp:attachment":[{"href":"https:\/\/roipad.com\/flow\/wp-json\/wp\/v2\/media?parent=236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}