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As AI reshapes search, TikTok turns discovery into a performance pitch

Keyword: Information Retrieval
Publisher: Digiday
Published: Jun 15, 2026
Not too long ago, TikTok was postured as the future of search. Where Google returned links, TikTok served short-form videos showing people how to cook, where to eat and what the ingredients actually … [+3694 chars]
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