Genesis wants to move like a startup. Hyundai gives it the muscle to scale like an auto giant.

Keyword: Mindset

Publisher: Business Insider

Published: Aug 24, 2026

Ted Mengiste, chief operating officer of Genesis Motor North America, said the luxury brand operates like a startup within Hyundai, a nearly 80-year-old company.David Dee Delgado/Reuters Gen… [+5382 chars]

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