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Genesis wants to move like a startup. Hyundai gives it the muscle to scale like an auto giant.

Keyword: Mindset
Publisher: Business Insider
Published: Aug 24, 2026
Genesis began as a Hyundai luxury model before becoming a stand-alone brand in 2015. It now sells sedans, SUVs, and EVs, and notched 5 straight years of record global sales.
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