A Study on Demand Analysis and Forecasting and its Impact on Inventory Management in Supply Chain Logistics

Modern supply chains operate within an increasingly globalized and unpredictable marketplace where the margin for error is razor-thin. Demand Analysis and Forecasting have emerged as the backbone of strategic and operational success, serving as the primary link between market requirements and logistical execution. The ability to anticipate customer needs with high precision is fundamental to maintaining a lean supply chain, as it directly governs the most critical aspects of business operations: procurement, production scheduling, and inventory optimization.