Siteline

growth analytics for the agentic web is an interesting positioning. what metrics does actually matter when your traffic comes from AI agents rather than humans... bounce rate and time on site dont really apply the same way?

Running bill.dock.io, I spend a lot of time thinking about how AI agents are changing the discovery layer for SMBs — most of our inbound assumptions built around traditional search are quietly breaking down. Siteline seems to be tackling exactly the attribution and visibility problem that emerges when crawlers and agents, not humans, are the first touchpoint. Curious how you're handling the signal quality issue — when an AI agent "visits" a page, the behavioral data looks nothing like human sessions, so how are you distinguishing meaningful agentic engagement from noise?

Running bill.dock.io, I spend a lot of time thinking about how AI agents are changing the discovery and research layer for B2B buying decisions. The shift from keyword search to intent-based discovery is real — and tooling that helps vendors show up in the right context matters more than most people realize yet. Curious how Siteline handles the handoff between AI-surfaced intent signals and actual human sales follow-up.

Brilliant! can imagine this as SEO for agentic web!

Great, is this tool is going to have API. or specific filters? Not every AI search engine brings traffic.

This is such an amazing tool, @davidkaufmann! I am surely going to try this one out and share my findings with you and the team. :)

@davidkaufmann Really interesting approach. I have two questions.Cross-platform differentiationIs this level of differentiation currently possible across other AI platforms (e.g., ChatGPT, Google AI Overviews/Gemini, Anthropic, Perplexity) at the same level of granularity?Using ChatGPT-User visits for content gap analysisIf you can identify pages that were visited by ChatGPT-User agents, can that signal be leveraged to detect content gaps?For example:If certain topics receive frequent user-initiated agent visits but are rarely cited or do not convert into human traffic, could that indicate incomplete coverage or suboptimal structure?Conversely, if important topic clusters never receive agent visits, could that imply low AI relevance or discoverability?Curious whether you see ChatGPT-User traffic as a reliable proxy for “what users are actually asking,” and how confidently that can inform data-driven content strategy.

Hello fellow makers 👋David here, founder of Siteline - Growth analytics for the agentic web. Think Google Analytics, but for AI agents and bots.Why we built SitelineThe web as we know it is changing. Humans are no longer the only customers visiting websites to research products and brands. Agents, bots and crawlers already make up 30% of web traffic and are hired by humans through apps like ChatGPT to visit hundreds of websites on their behalf, report back their findings and even make purchases.The problemThe way people discover potential products is moving from direct web visits to indirect access through chatbots and agents, yet the web is still built only for human visitors. While new “AEO” / “GEO” tools provide some visibility, they don’t show what’s actually happening on your website. Additionally, they rely on running simulated prompts to determine if your brand appears in AI answers. But without reliable data about what people are actually asking ChatGPT and other AI chatbots, this approach has proven to be misleading and expensive.Our approachI’m a data nerd with 10+ years of experience at companies like Twitter & Glovo and thought there had to be a more evidence-based way. So instead of guessing prompts and simulating outcomes, my co-founder @vzotov and I  developed a different approach which measures the full AI purchase funnel: from bot / agent visits, to citations & answer visibility, all the way to real customer traffic coming from AI apps.What Siteline helps you answer:Is my site a go-to source for AI?See which AI agents visit your site, how often, and where they get blocked - with clear recommendations for what needs to be fixed or improved.Is my most important content actually referenced by AI?Understand which pages and topics AI fetches or ignores, and build a truly data-driven content strategy. Especially useful for info-heavy products that target AI power users (developers, product folks, marketers).How does agent & bot activity translate into human traffic and new customers?Cross-reference actual AI bot visits with prompt visibility to understand how AI exposure translates into traffic and authority.Thanks so much for checking out Siteline - we’d love your support and feedback 🙏Our basic agent analytics and AI visibility product is forever free. To unlock more features and higher limits at 30% off for 2 months use the promo code PH30.