Mochi Analytics

different question from the attribution model debate above - what happens when a Stripe charge gets refunded or charged back after Mochi has already credited it to a channel? does the dashboard retroactively pull that revenue back out, or does the channel just keep the credit for money that didn't actually stick? for subscription products especially, day-1 revenue and month-3 churned revenue can tell very different stories about which channel is actually worth the spend.

Congrats on the launch. I live in PostHog for my own product and honestly most dashboards go unopened until something feels wrong. What makes Mochi get opened on a normal day when nothing is on fire? That habit gap always felt like the real competitor, more than other analytics tools.

the "which visit became money" pitch sounds great until you hit the reality that most B2B and even a lot of DTC purchases aren't single-touch - someone finds you on reddit, forgets, comes back via google two weeks later, then buys after an email. mapping the dollar to "the channel that earned it" as one line kind of implies last-touch or first-touch under the hood, which is the same oversimplification every attribution tool eventually gets called out for. is this last-touch, or actually multi-touch weighted?

I like the shift from "who visited" to "what actually made money." That's a much more useful question for founders.One thing I'm curious about: attribution is getting noisier every year with AI assistants, dark social, and cross-device journeys. How does Mochi decide when a revenue source is genuinely responsible versus just being the last visible touchpoint? That distinction seems like where the real value is.Congrats on the launch! 🚀

Finally an analytics tool that connects revenue to the actual source, not just sessions. The Stripe integration mapped everything back in minutes, way easier than juggling GA4 and spreadsheets.

Finally an analytics tool that connects Stripe directly to traffic sources without making me bounce between five different tabs. Setup took literally five minutes and the dollar-to-channel view is genuinely the first one I've seen that feels accurate.

Finally something that connects actual Stripe revenue back to the traffic source instead of just showing pageviews. Wired it up in under five minutes and seeing which Reddit post actually converted was genuinely useful.

Finally connected Stripe and instantly saw which Reddit thread actually drove sales instead of just traffic. Heatmaps in the same view is a really nice touch.

finally an analytics tool that ties revenue back to the actual channel, the stripe integration alone makes it worth trying. pricing is genuinely fair for what you get.

How does Mochi handle attribution when a customer signs up via organic search but only converts after clicking a retargeting ad weeks later?

Hey Product Hunt 👋

A demo is worth a thousand words, so here is a live interactive example: https://www.mochianalytics.com/s...

I built Mochi because I was tired of not being able to fully understand GA4 and similar analytics platforms. I have GA4 open, Stripe in another tab and GA could tell me 12,000 people visited from "google / organic." Stripe could tell me I made $240 that month. Neither could tell me that the $240 came from Google or Product Hunt, or that one Reddit thread. The two numbers never touched.

So Mochi ties them together. Connect Stripe and it maps every dollar back to the channel that earned it - google.com made you $149, Product Hunt $180 - on one page. No 10+ dashboards you'll never open, no query builder to learn. One line of script, about five minutes to set up.

The scope crept the way these things do, heatmaps for when your audience shows up, funnels for where they drop off, Search Console keywords, custom events, even a separate chart for AI crawlers (GPTBot/ClaudeBot are hammering everyone's site now). But the north star never moved: open it, and in three seconds know whether your marketing is working.

It's free for 14 days, no card. Plans start at $6.99/mo for 10K events and every feature is included on every plan — you only pay for event volume.

Would genuinely love your feedback.