Product Positioning & Context
Morsel is the social networking app for cooking. Follow your friends, see what they are making, get inspired!
Community Voice & Feedback
I love the sense of community kitchen cooking, I can see what my friends are making with some of the same ingredients I have. Sometimes I love to show off some of the most inventive meals i make while working in the kitchen. There's only so much you can do with grilled chicken breast but when you combine it with some wild combinations you end up with some amazing dishes, that I can save and share with members of my own cooking community. Great flex for those secrect recipes that everyone asks about.
Hello, looks nice, is there any gamification model to encourage people to share on regular basis?
very cool! I appreciate that you included a leaderboard mechanic! I hate recipes primarily because of the insatiable ad slop, so whenever someone sends me a recipe that we like, we hand-write it down. maybe having a directory within the app of the heavy hitters that people like and a recipe would be cool. I do think the single best source of good recipes is people you know directly.
That’s fun—totally hooked me, even though I can’t cook at all.
really like the "strava for cooking" framing. curious how you handle the motivation side — do people actually keep logging meals after the first week or does it drop off? with running apps the streaks and stats are what keep people coming back, wondering if you've found something similar works for cooking.
How are you encouraging people to keep sharing regularly, rather than it becoming something they use once and forget?
Congrats on the launch! When you post a meal, does it break down the recipe into ingredients / nutrition / steps to create? would be cool to explore other peoples meals and know how to actually create them & learn new things.
loved the idea, is it limited to my network or i can explore other people near me or something else. as i recently started cooking so i love the idea :)
I always struggle to figure out why to cook and either end up delivering or standing in the middle of whole foods wandering around until something inspires me. I’ve been a huge fan of morsel since the beginning- seeing what people are cooking has helped inspire many of my dinners every week
Hey folks, thanks so much for checking this out. Jack and I made Morsel over this past holiday season while we were with our families cooking meals. I was using Letterboxd to find a movie for my family to watch, and I thought that we should have a similar app to see what recipes my friends were making. It's just been some close friends using it for a while as we worked on our main business, but we decided to post it out to the world today.
We'd love for you to try it out and we'd welcome any feedback for what you'd like to see in an app like this. Our hope is that this app might inspire all of us to cook more!
We'd love for you to try it out and we'd welcome any feedback for what you'd like to see in an app like this. Our hope is that this app might inspire all of us to cook more!
Related Early-Stage Discoveries
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