Inrō AI

AI on SoMe is risky business tho. your account gets banned so fast. And there is no getting your account back after your blocked. Its stricly against SoMe policies etc. Esp on IG. How do you make sure your users dont get banned from using automation?

@kshitij11 Congratulations. And happy product launch.

Curious about the handoff + handback loop. Most just escalate and leave the agent out of it forever. How do you configure when it hands off — is that rule-based or does the AI decide?

This looks intriguing, been searching for something like this to UP my instagram game. Curious to know can we bring our own API key?

Hey everyone, Etienne here, I'm the CEO.I want to add some context on the commercial side because it tells part of the story Kshitij didn't cover.When we were last on Product Hunt, we had a handful of early customers and, honestly, more conviction than proof.Today, we're at 10,000+ active users with accounts at Loréal, Walmart, Kering, Publicis, and Virgin Voyages, among others. Seeing it work for both a solo creator and an enterprise brand in the same week still surprises me a little.The question I get most often is about pricing, specifically how we handle AI given its central role in the product now. The answer is straightforward.The AI Agent is fully included in Pro. No add-on, no separate usage fee. Many tools charge extra for AI features. We made a deliberate decision not to do that.And if you're discovering Inrō for the first time today, we're running 50% off for the first 2 months as part of this launch. Worth trying now if you've been curious.If you have questions about pricing, how the plans work, or how Inrō fits into a broader marketing setup, drop them here, and I'll answer directly.

Hey, Pierre here, CTO.Kshitij covered the what. I'll give you a bit of the how and why, since I know this community tends to care about that.The hardest part of building the AI Agent wasn't the AI. It was making it behave predictably inside a platform with thousands of active automations already running.Getting intent detection, mid-flow CRM writes, and agent handovers to work reliably without touching existing flows took most of the last year.A few things worth knowing under the hood:1️⃣ AI models tend to be very chatty and quite slow. That does not work for DMs and comments. It took a lot of engineering and optimisation for the AI Agent to reply in a few seconds, including emojis, likes, etc. and still stick to the knowledge provided.2️⃣ The knowledge base runs on RAG, so the agent retrieves relevant context before responding rather than making things up.3️⃣ The MCP server exposes 40+ tools to external agents, meaning Claude or ChatGPT can query contacts, trigger scenarios, and manage campaigns directly without touching the UI.📺 On the product side, the thing I'm most proud of is how much of this runs without configuration. Opt-out detection, spam filtering, folder exclusions, intent triggers.It all works in the background. You set up your flow and it handles the edge cases itself.If you have questions about the stack, the API, the MCP integration, or anything technical, I'm here.

Hey, Giulia here from the marketing team. 🙌🏻I want to flag something for anyone who might want to work with Inrō beyond just using the product.We run three programs and they don't get talked about enough.❤️ The Creative Partner Program is for creators and affiliates who want to promote Inrō to their audience and earn from it.👥 The Agency Program is built for agencies running Instagram across multiple client accounts, there are specific tools and pricing structures that make that setup a lot more manageable.🤝 The Referral Program is open to all Pro users and lets you earn commission just by recommending Inrō to people you know.I've been on the marketing side long enough to see this go from a niche automation tool to something enterprise brands and solo creators use in completely different ways for different goals. That breadth is something I didn't fully anticipate when I joined.Full details on all three programs are at inro.social. If you have questions about partnerships, co-marketing, or anything on the growth and marketing side, happy to talk it through here 😃

hey PH 👋
kshitij here from Inrō :)

so today is the day i've been talking about for a while now, and i'm genuinely excited to finally share this with you all. for those who've been following along in the forums, you've seen me tease this over the last couple of weeks.

today is where it all comes together. 🎉
Introducing the Inrō AI Agent ✨

this marks our evolution from a solid DM automation tool to a full platform that handles your Instagram DMs, comments, and marketing end-to-end. not a chatbot. an actual agent that thinks, acts, and follows up on its own.

here's what it does:

the AI agent 🤖
understands your tone, knows your goals, reads your knowledge base, collects info mid-conversation, takes action, and hands off to a human when needed. the full conversation, handled.

AI inside every automation ⚡
👉 questions that understand intent and route correctly, no keywords needed
👉 extracts names, emails, budgets, dates and saves them to the contact automatically
👉 condition branches based on what someone actually said
👉 full agent handover mid-flow, it handles the back and forth, then returns control
👉 just describe what you want, Inrō builds the flow

the quiet stuff that makes it actually work 🔧
intent-based triggers, folder exclusions, spam and hate detection, automatic opt-out handling. none of it needs setup. it just runs.

and all of this sits on top of everything we've already built 🔌
20+ triggers, 40+ actions, full CRM, DM campaigns with branching and scheduling, Shopify, Stripe, Calendly, ElevenLabs, 8,000+ tools via Make, full API, and an MCP server so you can run Inrō from Claude or ChatGPT in plain language.

🎁 PH exclusive: 50% off Pro for 2 months. link auto-applies the code, just click through.

so try it today and ask away your questions! our entire team is here to answer everything and take suggestions on where we should evolve next. really looking forward to engaging with the community today 🙌