← Back to Research Radar
Academic Publication Academic Publication

Combined importance–performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS–SEM): a SmartPLS 4 tutorial

78
Citations
December 1, 2024
Published Date

Research Abstract & Technology Focus

AbstractRecent research on partial least squares structural equation modeling (PLS–SEM) extended the classic importance–performance map analysis (IPMA) by taking the results of a necessary condition analysis (NCA) into consideration. By also highlighting necessary conditions, the combined importance–performance map analysis (cIPMA) offers a tool that enables better prioritization of management actions to improve a key target construct. In this article, we showcase a cIPMA’s main steps when using the SmartPLS 4 software. Our illustration draws on the technology acceptance model (TAM) used in the cIPMA’s original publication, which features prominently in business research.
combined importance performance analysis cipma partial
Read Full Literature

Commercial Realization

Startups and Open Source tools heavily associated with the concepts explored in this paper.

  • Product Hunt
    Pixel
    Scale performance ads without juggling 7 ad platforms

Associated Media Narrative