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Treasure Hunting for Brands: Metaverse Marketing Gamification Effects on Purchase Intention, WOM, and Loyalty

87
Citations
August 8, 2025
Published Date

Research Abstract & Technology Focus

No abstract provided for this literature.
treasure hunting brands metaverse marketing gamification
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Commercial Realization

Startups and Open Source tools heavily associated with the concepts explored in this paper.

  • Product Hunt
    JobFlow
    Your AI co-pilot for job hunting

Associated Media Narrative