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Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?

70
Citations
September 1, 2025
Published Date

Research Abstract & Technology Focus

This study examines how different stakeholders perceive influencer authenticity, revealing the misalignments that arise when each group prioritizes different aspects of authenticity. In doing so, the authors generate new theory on influencer marketing and provide managerial insights for brands and agencies to collaborate effectively with influencers to resolve these misalignments and ultimately build and sustain influencer authenticity. Using exploratory, in-depth interviews with consumers, influencers, brand managers, and influencer marketing agencies, the study triangulates stakeholder perspectives on influencer authenticity. Specifically, it examines the misalignment among these groups through the lens of assemblage theory and explores how these misalignments may be resolved to produce successful and lasting influencer assemblages. Finally, it explores how influencer marketing agencies can help manage authenticity misalignments.
authenticity influencer marketing influencers brands together
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Correlated Market Trend: Affiliate Marketing

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Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?

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Frequently Asked Questions (FAQ)

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What is the core focus of the research titled 'Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?'?

This literature focuses on: This study examines how different stakeholders perceive influencer authenticity, revealing the misalignments that arise when each group prioritizes different aspects of authenticity. In doing so, the authors generate new theory on influencer marke...

Are there open-source GitHub repositories related to Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity??

Yes, open-source projects like LeoYeAI/openclaw-master-skills (🧠 Curated collection of 339+ best OpenClaw skills — weekly updated by MyClaw.ai from ClawHub, GitHub & community. AI, productivity, dev, marketing...) are actively building upon these concepts.

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What other academic literature is closely related to 'Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?'?

Yes, highly correlated activity was mapped. An entry titled 'Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?' discusses this: This study examines how different stakeholders perceive influencer authenticity, revealing the misalignments that arise when each group prioritizes...

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