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ChatGPT in higher education: factors influencing ChatGPT user satisfaction and continued use intention

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May 3, 2024
Published Date

Research Abstract & Technology Focus

Artificial intelligence (AI) chatbots, represented by ChatGPT, have shown significant improvement in natural learning and problem analysis and solving, which could trigger a profound change in the education sector and have a far-reaching impact on educational practices. This study aimed to gain insights into the various impacts on users’ experience when using the AI tool ChatGPT in higher education. The study analyzed questionnaire data from 328 college students who used ChatGPT. Employing structural equation modeling, this study examined the technology acceptance model in the higher educational setting to identify factors influencing continued use of ChatGPT. The results show that ChatGPT’s compatibility positively affected users’ perceived ease of use and that efficiency positively affected perceived usefulness. Furthermore, perceived ease of use and perceived usefulness were identified as core factors affecting users’ satisfaction and continued use intentions, with user satisfaction showing a significant positive effect on continued use intention. The findings not only provide new perspectives on human–computer interaction theory in higher education but also further refine the functions of current smart devices. This study will help to promote the continued progress and improvement of educational technology, while also deepening understanding of the relationship between attitude and behavior.
chatgpt higher education factors influencing satisfaction
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ChatGPT in higher education: factors influencing ChatGPT user satisfaction and continued use intention

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Love it

ChatGPT helped me to organize my chaotic mind and it’s been the best collaborator. If only people will understand that ChatGPT is a tool and that it need to be approach with caution. I wrote a book...

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What is the core focus of the research titled 'ChatGPT in higher education: factors influencing ChatGPT user satisfaction and continued use intention'?

This literature focuses on: Artificial intelligence (AI) chatbots, represented by ChatGPT, have shown significant improvement in natural learning and problem analysis and solving, which could trigger a profound change in the education sector and have a far-reaching impact on...

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Products like PromptURLs are bringing this to market. Their focus is: Turn any prompt into a shareable URL for ChatGPT, Claude .

What other academic literature is closely related to 'ChatGPT in higher education: factors influencing ChatGPT user satisfaction and continued use intention'?

Yes, highly correlated activity was mapped. An entry titled 'ChatGPT in higher education: factors influencing ChatGPT user satisfaction and continued use intention' discusses this: Artificial intelligence (AI) chatbots, represented by ChatGPT, have shown significant improvement in natural learning and problem analysis and solv...

Are there any mobile apps on the App Store related to 'ChatGPT in higher education: factors influencing ChatGPT user satisfaction and continued use intention'?

Yes, highly correlated activity was mapped. An entry titled 'Love it' discusses this: ChatGPT helped me to organize my chaotic mind and it’s been the best collaborator. If only people will understand that ChatGPT is a tool and that i...

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