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Business Resilience for Small and Medium Enterprises and Startups by Digital Transformation and the Role of Marketing Capabilities—A Systematic Review

92
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June 20, 2024
Published Date

Research Abstract & Technology Focus

This study investigates the intersection of digital transformation, business resilience, and marketing capabilities, focusing on small businesses and startups. The digital revolution has significantly transformed business operations, supply chain management, and overall organizational performance. Conducted following PRISMA guidelines, this systematic literature review used the Scopus database, refining an initial 247 documents to 51 relevant studies. Key trends include the vital role of digital transformation in enhancing resilience, the use of emerging technologies for sustainable supply chains, and the importance of digital skills and knowledge management. Research highlights the implications of digital marketing and e-commerce adoption for SMEs, revealing the need for firms to develop dynamic capabilities to thrive in turbulent environments. However, gaps remain, such as understanding the long-term impacts of digital transformation, the interactions between digital maturity, innovation, and sustainability, and the necessity for comparative studies across industries and regions. Additionally, investigating how marketing capabilities contribute to resilience is essential, enabling small businesses and startups to withstand and recover from disruptions. Addressing these trends and gaps will enhance our understanding of digital transformation’s multifaceted implications for SMEs and startups, helping them leverage marketing capabilities to navigate challenges and seize opportunities in the digital era.
business resilience small medium enterprises startups
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Business Resilience for Small and Medium Enterprises and Startups by Digital Transformation and the Role of Marketing Capabilities—A Systematic Review

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Venture Capital Trends

Venture capital is actively targeting decentralized clinical trials, particularly cloud-based platforms, and crypto markets, which demonstrate resilience. This indicates continued investment in dig...

Frequently Asked Questions (FAQ)

Curated market intelligence mapped to this research.

What is the core focus of the research titled 'Business Resilience for Small and Medium Enterprises and Startups by Digital Transformation and the Role of Marketing Capabilities—A Systematic Review'?

This literature focuses on: This study investigates the intersection of digital transformation, business resilience, and marketing capabilities, focusing on small businesses and startups. The digital revolution has significantly transformed business operations, supply chain ...

Are there open-source GitHub repositories related to Business Resilience for Small and Medium Enterprises and Startups by Digital Transformation and the Role of Marketing Capabilities—A Systematic Review?

Yes, open-source projects like danveloper/flash-moe (Running a big model on a small laptop) are actively building upon these concepts.

Which startups are commercializing the technology behind Business Resilience for Small and Medium Enterprises and Startups by Digital Transformation and the Role of Marketing Capabilities—A Systematic Review?

Products like Denovo are bringing this to market. Their focus is: Build and run your business while you sleep..

What other academic literature is closely related to 'Business Resilience for Small and Medium Enterprises and Startups by Digital Transformation and the Role of Marketing Capabilities—A Systematic Review'?

Yes, highly correlated activity was mapped. An entry titled 'Business Resilience for Small and Medium Enterprises and Startups by Digital Transformation and the Role of Marketing Capabilities—A Systematic Review' discusses this: This study investigates the intersection of digital transformation, business resilience, and marketing capabilities, focusing on small businesses a...

Are there commercial applications of 'Business Resilience for Small and Medium Enterprises and Startups by Digital Transformation and the Role of Marketing Capabilities—A Systematic Review' in market news publications?

Yes, highly correlated activity was mapped. An entry titled 'Venture Capital Trends' discusses this: Venture capital is actively targeting decentralized clinical trials, particularly cloud-based platforms, and crypto markets, which demonstrate resi...

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Commercial Realization

Startups and Open Source tools heavily associated with the concepts explored in this paper.

  • GitHub
    danveloper/flash-moe
    Running a big model on a small laptop
  • GitHub
    larksuite/cli
    The official Lark/Feishu CLI tool, maintained by the larksuite team...
  • Product Hunt
    Denovo
    Build and run your business while you sleep.
  • Product Hunt
    MindsDB Anton
    Business intelligence that doesn't just answer — it acts.

Enterprise Ecosystem Mentions

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