DEVELOPMENT OF A METHODOLOGY FOR APPLYING DIGITAL TECHNOLOGIES IN SUPPLY CHAIN MANAGEMENT BASED ON INFORMATION AND COMMUNICATION SOLUTIONS

This article examines the development of a methodology for applying digital technologies in supply chain management based on information and communication solutions. The study focuses on the integration of digital platforms, data exchange systems, cloud technologies, enterprise resource planning tools, and communication networks into supply chain processes in order to improve coordination, transparency, responsiveness, and operational efficiency. Particular attention is paid to the methodological principles that support the digital transformation of procurement, inventory control, transportation, warehousing, and distribution activities. The article analyzes the role of information and communication solutions in real-time monitoring, decision-making, risk reduction, and optimization of supply chain performance. It is argued that a systematic methodology for digital implementation enables organizations to increase adaptability, reduce transaction costs, strengthen collaboration among supply chain participants, and improve service quality. The study also considers challenges related to technological integration, cybersecurity, data standardization, and organizational readiness. The findings demonstrate that the effective use of digital technologies in supply chain management requires not only technical modernization but also process reengineering and strategic alignment. The article contributes to the understanding of digital supply chain transformation and offers practical recommendations for designing information-driven and communication-oriented management models.