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Unveiling the Dynamics of Super Apps: Adoption Factors and Strategic Insights across Key Industries

Jan Budinský, Mohit Srivastava, Heřman Kopkáně, Ladislav Tyll, Ladislav Tyll
June 2, 2026
Published Date

Research Abstract & Technology Focus

This study examined the emerging phenomenon of super apps, which are comprehensive platforms transforming mobile applications worldwide. It expanded the focus beyond mobility-based super apps to analyze their adoption across five critical sectors: mobility, food delivery and mobility, messaging, fintech, and e-commerce. Using logistic regression models on a dataset of 1,783 enterprises, of which 43 were classified as super apps, the study identified key factors that influence super app adoption. More specifically, this research fills a significant gap in the literature on platforms and multi-sided markets by evaluating the strategic development of super apps from a multisectoral perspective. In addition, it presents a conceptual framework for analyzing the technological infrastructure, regulatory landscape, market economics, and competition, as well as the network effects and multi-sided market dynamics that influence the growth trajectories of super apps. JEL Codes: O00, O30, O32
Dynamics (music) Key (lock) Business Industrial organization Phenomenon Marketing

Correlated Market Trend: Affiliate Marketing

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Frequently Asked Questions (FAQ)

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What is the core focus of the research titled 'Unveiling the Dynamics of Super Apps: Adoption Factors and Strategic Insights across Key Industries'?

This literature focuses on: This study examined the emerging phenomenon of super apps, which are comprehensive platforms transforming mobile applications worldwide. It expanded the focus beyond mobility-based super apps to analyze their adoption across five critical sectors:...

Are there open-source GitHub repositories related to Unveiling the Dynamics of Super Apps: Adoption Factors and Strategic Insights across Key Industries?

Yes, open-source projects like larksuite/cli (The official Lark/Feishu CLI tool, maintained by the larksuite team — built for humans and AI Agents. Covers core business domains including Messen...) are actively building upon these concepts.

Which startups are commercializing the technology behind Unveiling the Dynamics of Super Apps: Adoption Factors and Strategic Insights across Key Industries?

Products like Denovo are bringing this to market. Their focus is: Build and run your business while you sleep..

Are there commercial applications of 'Unveiling the Dynamics of Super Apps: Adoption Factors and Strategic Insights across Key Industries' in market news publications?

Yes, highly correlated activity was mapped. An entry titled 'How One Agency Startup Uses Real-Time Data To Develop Real-Time Ads' discusses this: Audience preferences are constantly evolving. So why not ads that evolve in real time, too? No, really. Media agency Multiply claims to have “self-...

What other academic literature is closely related to 'Unveiling the Dynamics of Super Apps: Adoption Factors and Strategic Insights across Key Industries'?

Yes, highly correlated activity was mapped. An entry titled 'Navigating the Complexity of Generative AI Adoption in Software Engineering' discusses this: This article explores the adoption of Generative Artificial Intelligence (AI) tools within the domain of software engineering, focusing on the infl...

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Commercial Realization

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  • GitHub
    larksuite/cli
    The official Lark/Feishu CLI tool, maintained by the larksuite team...
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    Denovo
    Build and run your business while you sleep.
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    Business intelligence that doesn't just answer — it acts.

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