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A Study on the Use of Artificial Intelligence in E-Commerce in the Present Scenario

Bijoy Karmakar, Dr.Richa Handa, Dr.Preeti Shukla
July 25, 2026
Published Date

Research Abstract & Technology Focus

Artificial Intelligence has fundamentally transformed the modern e-commerce landscape by enabling intelligent automation, personalized customer experiences, and data-driven business decisions. Organizations adopting AI have achieved greater operational efficiency, improved customer satisfaction, and increased profitability. However, successful AI implementation requires responsible data governance, ethical practices, skilled professionals, and continuous technological investment. As AI technologies continue to evolve, businesses that strategically integrate intelligent systems while maintaining transparency and consumer trust will be better positioned for sustainable growth in the global digital economy.
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Correlated Market Trend: Artificial Intelligence

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What is the core focus of the research titled 'A Study on the Use of Artificial Intelligence in E-Commerce in the Present Scenario'?

This literature focuses on: Artificial Intelligence has fundamentally transformed the modern e-commerce landscape by enabling intelligent automation, personalized customer experiences, and data-driven business decisions. Organizations adopting AI have achieved greater operat...

What other academic literature is closely related to 'A Study on the Use of Artificial Intelligence in E-Commerce in the Present Scenario'?

Yes, highly correlated activity was mapped. An entry titled 'The Impact of Artificial Intelligence Marketing on E-Commerce Sales' discusses this: This review explores the influence of AI marketing on e-commerce sales, examining how AI-driven strategies affect key metrics such as customer acqu...

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