Strategic Orientation Toward Sustainable Product Innovation in the Low-Carbon Automotive Transition: A Comparative Life Cycle Assessment of SUV Powertrain Technologies and End-of-Life Scenarios, 2025–2050

The decarbonisation of the automotive sector requires product innovation, circular end-of-life management and energy-system transformation to be treated as interdependent strategic choices. This study proposes a decision-oriented life cycle assessment (LCA) framework for evaluating sustainable product innovation in sport utility vehicles (SUVs), focusing on how powertrain selection and post-consumer management support the low-carbon transition. Six SUV powertrain technologies—petrol, diesel and CNG internal combustion engine vehicles (ICEVs), petrol plug-in hybrid electric vehicles (PHEVs), battery electric vehicles (BEVs) and fuel cell electric vehicles (FCEVs)—were assessed for 2025–2050 using ReCiPe 2016, IPCC 2021, Cumulative Energy Demand, CML-IA and Ecological Scarcity 2021. Landfilling and recycling scenarios were combined with fuel- and energy-cycle modelling, including well-to-tank (WTT) and tank-to-wheel (TTW) emissions and a Paris Agreement-compatible 2050 pathway. Recycling generally outperformed landfilling, reducing greenhouse gas emissions by 26–35%, cumulative energy demand by 28–59%, carcinogenic air emissions by 27–43% and heavy-metal impacts on soil by 62–80%, although eutrophication revealed category-specific trade-offs. BEV and FCEV configurations were particularly sensitive to material recovery and energy-supply decarbonisation, whereas ICEV impacts remained dominated by fuel use. The findings show that sustainable SUV design requires strategic alignment of product architecture, circular supply chains, recycling technologies and low-carbon energy policy.