App Store

Lose It! – Calorie Counter

Originator FitNow
Primary Metric 770,388
Lose It! Is your personal calorie counter, diet planner, nutrition-focused food tracker and weight loss progress tracking app that helps you build healthy eating habits, stick to your diet program and reach your weight loss goals! Set your weight loss goal, get a personalized calorie budget, and track the food you eat, exercise, nutrients, macros, protein, carbs, and progress all in one place. We’re more than just a free calorie tracker. Complete your profile, and we’ll calculate a personalized daily calorie budget and weight loss schedule. Easily log and track your food, weight, activity, nutrition intake, macros, net calories, and intermittent fasting schedule—all in one place. Learn more about your nutrition needs, set achievable goals, manage your daily nutrition, and celebrate your progress with a personalized weight loss guide that helps you stay on track. SIMPLIFY YOUR WEIGHT LOSS JOURNEY Lose It! makes weight loss manageable using the proven principles of calorie counting, calorie deficit, diet tracking and nutrition awareness. Set your weight targets, log healthy meals, discover nutrient dense foods to eat, and track nutrients to build healthier eating habits. NEW—GLP-1 SUPPORT Log your medication, view estimated GLP-1 levels, and see how each phase may align with your hunger and eating habits—all alongside your nutrition, weight, and activity tracking. AI VOICE & PHOTO MEAL LOGGING Quickly and accurately log healthy meals using your voice or a photo. Just speak into your phone or tap the camera icon to track food and count calories in seconds. Snap a photo, log a meal and simplify your nutrition and weight loss journey! LOSE IT! FREE BASIC FEATURES • Calorie Tracking – Utilize the calorie counter to make it easy to track meals and exercise and chart the data, directly from your phone • Weight Loss Plan – Build a weight loss plan based on your unique body composition, activity level and habits • Community Support – Add your friends and join support groups to stay motivated PREMIUM PLAN FEATURES • Photo Meal Logging – Log meals by taking a picture • AI Voice – Say “I had 2 eggs, toast with butter and jam” to log your meal • Barcode Scanner – Scan food barcodes or search our database of items and recipes • Advanced Tracking – Track macronutrients like protein, carbs, fat, sugar; as well as nutrition, vitamins, minerals, and other health goals and metrics, including blood pressure, glucose, cholesterol, body measurements, sleep cycles and more • Intermittent Fasting - Set your fasting plan and track your fasts where you track your food • Meal Planning & Targets – meal targets help you calculate suggested nutritional content including macro, carb, protein and overall calorie intake. • Weight Loss Diet Plans – Identify what meals, fruits, lean meats, grains, and recipes are hindering or helping your weight loss progress. • Fitness App Syncs – connect fitness trackers, workout apps, and devices like Fitbit, Misfit, Garmin, Withings scales, Google Fit, Healthkit, and more to maximize your weight loss, gain or maintenance goals Since our launch in 2008 we have been featured in The Wall Street Journal, The Today Show, Men’s Health, Women’s Health, CNET, Buzzfeed, CNN, Shape, Good Morning America, and more. Lose It! has helped over 57 million users lose more than 150 million pounds. With a global food database of 56+ million items and recipes, tracking what you eat is simple and accurate. Choose from over 25 health goals and start seeing results in just three days of consistent tracking. The Premium subscription purchase will be charged to your iTunes account. The yearly subscription will automatically renew unless the auto-renew is turned off at least 24 hours before the subscription period ends. Your premium subscription auto-renew can be turned off or managed in your iTunes account settings. Any unused portion of the free trial is forfeited after purchase. -- Full terms: http://loseit.com/terms
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Developer & User Discourse

michaela126947135 • Apr 2, 2026 ★ 4
the one thing i wish was different is that the macros chart is WAY off. it doesn’t matter what the actual numbers are for fat, protein, and carbs, it will ALWAYS show fat as the biggest portion, even if protein or carbs is highest in number. it really throws me off when i’m trying to look at my data at a glance with the macro widget to plan ahead. other than that, this is a very useful app. i do also wish there was an easier way to track actual nutrients - vitamins, minerals, etc. so i could easily see what i’m missing there. there’s a lot of food that i can’t eat, so for me i use the app to make sure i’m eating enough, rather than trying to eat less. so all the data i can get is very important to me
ScottHan69 • Apr 2, 2026 ★ 5
I’ve used Lose It! for the last 15 years to track my diet. I finally hit my goal weight yesterday after lots of ups and downs, but this tool has allowed me to easily track all the metrics and super easily log the food.
SusancollinsJ • Apr 2, 2026 ★ 5
This is a great app and I enjoy using it daily. I depend on it.
Harley😚 • Apr 2, 2026 ★ 5
I first used the app in 2011. I lost 40lbs that year then I deleted the app and gained it back again. Now I’ve recently downloaded it and I noticed there’s so many new useful features that will definitely help me with my weightloss journey. My favorite one is the fasting tracker. There are many benefits to fasting especially after 30yrs old 😅 so having one app to track that and my macros is like the best way to go about this weightloss journey. I can also change the theme which I think makes it fun, so I feel more comfortable using the app. Other apps are too boring I just stop using them. I’m glad I came back to this app. Will pay for the lifetime subscription fs.
noname19483 • Apr 2, 2026 ★ 1
If you need to lose weight, it’s not the app for you. They will remove useful features and clutter the app with ads even after you paid full price
BackdropHawaii • Apr 1, 2026 ★ 5
Anything that helps you make better choices that’s free is beyond 5 stars!
kpixzle • Apr 1, 2026 ★ 5
So glad I opted for the lifetime membership, the food icons make me happy, macros are easy to track and it’s so easy to use!
KristinaPastushenko • Apr 1, 2026 ★ 5
Ever
Updating1 • Apr 1, 2026 ★ 1
Initially I deleted this app immediately upon installing when I saw there was a trial. I cannot stand apps that do that nor do I suggest using them.

Then I realized you can do the trial and continue using the app for free beyond the trial and it was a gimmick to pay full price for premium.

Everyday you use the app the price or premium will drop. The lowest I saw was around $2 per month. I keep golding out waiting to see if they will have a one time fee because these subscriptions are out of hand, let along this one where pricing is decided… well I don’t know how but it keeps changing. I even saw it went back to full price for a couple days - NO THANKS.
Kimm1129 • Apr 1, 2026 ★ 5
I’ve been using the Lose It! app for 12 years and I couldn’t be happier!!
Deeedraz • Apr 1, 2026 ★ 5
This app was fantastic but they moved to a paid version and without the monthly payment, it’s useless now.
Go4best • Mar 31, 2026 ★ 5
VERY USEFUL APP! record your daily weight, food intake and exercise! Love it!
hklein808 • Mar 31, 2026 ★ 5
I first started using this app 10yrs ago. I used it to track meals and calories. It helped me lose over 40 lbs!! Now I use it to stay motivated and I've kept that weight off the entire time. It’s very easy to use. I have no complaints. Thanks guys!!
Erin922 • Mar 31, 2026 ★ 1
Wow. Why am I paying this much to still get constantly advertised to for more money???? This is actually ridiculous I don’t want to see ads ever on an app I’m paying for. I’m wildly disappointed at how greet the devs have gotten over the years for more money.
AndreaLeMusique • Mar 31, 2026 ★ 5
I’ve used this app on and off for about 4 years and it’s really a great app. You can log your food with barcodes which is super helpful and taking the time to log everything makes you actually be more conscious of what you’re eating. You can track your water, there’s tools for learning…it’s a great app.

I was 295lbs and got down to 235lbs in a year with effort and the help of this app in a year. I still have another 65 lbs to go, but I’m proud of myself and determined and this app is a great aid to use to get to my goal.
Pepperednice • Mar 31, 2026 ★ 1
The new log is not very good, since the recent update.

It’s harder to find items, and not very good at entering food,
into the daily log.

Please go back previous way of logging food, that made
the Lose It programming great.

What idiot wanted do this bad change?
Ceptender • Mar 30, 2026 ★ 5
The free version is just as good as the paid version. You can see macros, track the calories with a set loss rate, and MOST packaged foods are available with accurate nutrition
valentinmatt1996 • Mar 30, 2026 ★ 2
I don’t like the fact that you have to buy this subscription to use scan barcode I think it’s kind of ridiculous don’t count it as free no more cause it’s not
MM peanut • Mar 30, 2026 ★ 1
Barcode scan not free
pskunkle • Mar 30, 2026 ★ 5
Easiest app ever. Scanning foods, including most restaurants, makes this app effortless. Highly recommend!