LOGISTICS MANAGEMENT AND SALES PERFORMANCE OF UNIVERSITY PRESS PLC IN NORTH CENTRAL NIGERIA

The study investigated the effect of logistics management on sales performance of University Press Plc in North Central Nigeria. The study examined the effect of logistics management practices (transport management, inventory management, warehouse management, information flow management and risk management) on sales performance of University Press in North Central Nigeria. The study adopted an ex post facto research design. The population of the study included 453 staff of University Press Plc in North Central Nigeria. The study used a census sampling approach to sample the entire population. A self-administered questionnaire was utilized for the collection of data from the participants. The data obtained was analyzed using frequency tables, simple percentages, means, standard deviations, correlation and regression analysis with the aid of the Statistical Package for Social Sciences (SPSS Version 25). The study found that transport management, inventory management, information flow management and risk management have positive and significant effect on sales performance of University Press Plc (0.028; 0.000; 0.021 and 0.000). The study, however, found out that warehouse management has an insignificant effect on sales performance of University Press Plc (0.965). The study concluded that logistics management practices have significantly enhanced the sales revenue and market share of University Press Plc. The study recommended that the management of University Press Plc should properly equip the company with the newest technologies in carrying out logistics activities in order to enhance product delivery. It should also establish and maintain a standard warehouse management system so that the right amount of stock is held and economic order quantity is achieved through proper physical distribution of the products so as to achieve higher sales performance.