Market Trends
Build healthy habits that last with Noom.
Noom helps you eat better, move more, and feel more in control of your health – without the pressure or guilt.
Track steps. Log meals with AI. Scan your face and body for instant health insights. Earn rewards for showing up daily.
Whether you're just getting started or ready for more structured support like coaching or medication, Noom meets you where you are. Millions have used Noom to lose weight, improve health, and make lasting changes.
Rooted in psychology. Backed by science. Choose the personalized plan that’s right for you.
FEATURES
- AI food logging with 1M+ food items, calorie & macro tracking
- Step tracking & rewards
- Access to GLP-1 meds, if eligible
- Body scans for real-time insights
- Proactive Health tools, including at-home biomarker labs and personalized recommendations
- Meal plans & dietitian-backed recipes
- Noom Move: 1,000+ fitness, stretching & meditation classes
- Daily lessons on psychology, habits, & behavior change
- Supportive communities (“Circles”)
- Sync with Apple Health, Fitbit, Garmin, Withings & more
- Optional 1:1 coaching
What people are saying:
“An evidence-based lifestyle behavior change program.” - Mashable
“Focuses on the mental aspect of weight loss.” - TODAY
“Psychologically-powered wellness platform.” - RollingStone
“Helped me reimagine my food choices without forcing me to completely cut out any foods.” - Healthline
NOOM WEIGHT
A sustainable weight loss program to help you change the habits behind your health through lessons & science-backed tools.
- Avg. weight loss: 15.5 lbs in 16 weeks
- 2x more effective than trying to lose weight alone
- 95% say it’s a long-term solution
- 98% say it changed their habits for good
- Supports intermittent fasting & behavior-based food logging
- Stay consistent with coaches, content & community
Plans start at $17 a month.¹
NOOM MED
Combine proven GLP-1 meds with the tools and support to lose weight and keep it off – long after the meds.
- If eligible, access trusted GLP-1s like Ozempic®², Wegovy®, Zepbound®³ or Mounjaro®³
- Or choose Noom GLP-1Rx with SmartDose, a personalized dosing system designed for a smoother, more effective GLP-1 experience
- Meds shipped to your door in 7 days,⁴ if prescribed⁵
- Microdose GLP-1 options available, designed to deliver effective results and minimize side effects
- 100% online access to doctors & health coaches
- GLP-1 Companion Program with Muscle Defense™ to lose fat, protect muscle, & build healthy habits
- Users lose 48% more weight in 6 months vs. GLP-1s alone⁶
Plans start at $69 a month.⁷
¹ Based on annual auto-renewing plan for $209 USD. All prices are prior to any applicable sales tax or discounts. In 4 weeks the typical Noom user can expect to lose 1-2 lbs per week. Noom results involve maintaining a healthy diet and exercise changes. Individual results may vary
² Ozempic is not FDA approved to treat obesity or for weight loss
³ Eli Lilly and Company has not authorized this content. Not all customers will medically qualify for prescription medications. Pricing based on 2.5 mg Zepbound vials and injector pens starting dose. Pricing will vary based on dosage
⁴ Medication delivery in 7 days is only available for compounded medications. Not all customers will medically qualify for prescription medications. Compounded medications are produced in an FDA-registered facility but not reviewed by the FDA for safety, efficacy or quality
⁵ Medications require consultation and prescription by clinician through Noom platform. Not all customers will qualify for prescription
⁶ Based on a retrospective study of self-reported data of pounds lost for active versus passive users who were offered the Noom program when being prescribed an early stage GLP-1
⁷ Pricing based on the 1st month subscription fee only and does not include the cost of medications
For CCPA: "Do Not Sell" Policy for California Residents, see https://www.noom.com/ccpa-do-not-sell/
Product Positioning & Context
Community Voice & Feedback
This is a really good app and it does pay out rewards
It used to be a great app. And it still could be, if you can tolerate all the animations and extra bloat. Ironically, for a weight loss app, it’s become a bit bloatware itself.
If there were an option to subscribe to a stripped down version focused just on food tracking, I’d sign up in a heart beat. I don’t need the animations, I don’t need to redo the course, and I don’t need ll the extra fluff. I just want a clean, simple way to track what I eat, because that part of the app is genuinely the best I’ve used!
If there were an option to subscribe to a stripped down version focused just on food tracking, I’d sign up in a heart beat. I don’t need the animations, I don’t need to redo the course, and I don’t need ll the extra fluff. I just want a clean, simple way to track what I eat, because that part of the app is genuinely the best I’ve used!
I tried Noom Med (the app plus compounded semaglutide/GLP-1) and it was an awful experience. They hooked me with an affordable first month and then $268/month for 3 months, but they take payment up front (3 months in one payment), and once they have your money they abandon you. I was having side effects and the doctor would take days to respond to my questions about what to do/dose adjustments. The app was okay, kinda glitchy, and felt more AI than personal. I don’t recommend.
Having been on Noom for almost a month I have lost a considerable amount of weight and by staying committed I’m able to make healthy food choices, and improving my health considerably at the same time. I feel great.
I’ve used the program before and was great but it seems to have gotten too big for the developer and team to keep up with. Meal logging is frustrating at best, imposible at worst. They rely on users to populate the food list but it’s almost always inaccurate. When I voice this the answer is “ we know it can be frustrating, but try entering items yourself”. Not helpful.
I had done compound semaglutide through a compound pharmacy directly and loved it. Wanted to try this company for the convenience. Do not waste your money! It did not work and is super hard to cancel
Really unimpressed - glad I didn’t pay for it (insurance covered it). The color coding based just on calorie density seems like a very one-dimensional approach. The worst part, by far, is the food logging system - the database is really lacking, and trying to add something yourself to use again the future is just terrible. Describing the meal is worthless (describe a chicken meal from a restaurant, etc., something common even, and it tries to put that you’re eating an entire chicken). It tries to motivate you and talks about having difficulty with the program that manifests in not logging meals or going to the app, but I’m not using the app as much because I dread trying to use the meal log.
This app is the worst. It doesn’t play well with other apps. It glitches and freezes ALL THE TIME. It doesn’t recognize some of the most common foods.
The app is really good. The interaction with live people can be frustrating because it’s hard to get a straight answer to questions. Ping pong referrals to different areas for answers.
First time using the app. Tracking helps awareness and intention which helps me make better choices. That is good.
For better learning for me I wish the food-lookup included the protein not just the “color” and calories. I am trying to learn and do better for life long changes.
For better learning for me I wish the food-lookup included the protein not just the “color” and calories. I am trying to learn and do better for life long changes.
Noom is a fantastic app to use for help understanding weight loss. The food tracker and nutritional database are robust and easy to use. The recipes and nutritional guidance tell you what are the healthiest foods to choose. The available lessons aid in understanding your relationship to food so it can be improved and you can get the weight off and keep it off.
Used to be easy to use now the new and improved version is hard to use and you spend a lot of time trying to just enter information and trying to find the place to enter info. The menus are not user friendly
The weight loss program is great and how it helps you is fantastic. But the app experience and functionality is not fantastic. Like if i want to log one of their meals they have I can log it and get total calories but it won’t log the micros of what color foods it was or how many grams of protein it was, but they provide it in the recipe. I also if i save my own meal it will tell me how many calories and protein I eat but when i log the meal it only logs th cal and 0 protein.
I LOVE that Noom includes lessons every day that help me learn how to fuel my body. The app is so fun to use and I’m enjoying it, not dreading a “diet”.
Meal log feature REALLY needs improvement. It’s frustrating that the app won’t recognize the colors of each food that you enter manually. I wish they would just allow the app to talk to the LoseIt! App.
Related Early-Stage Discoveries
Discovery Source
Apple App Store Aggregated via automated community intelligence tracking.
Tech Stack Dependencies
No direct open-source NPM package mentions detected in the product documentation.
Media Tractions & Mentions
No mainstream media stories specifically mentioning this product name have been intercepted yet.
Deep Research & Science
No direct peer-reviewed scientific literature matched with this product's architecture.