SaaS Metrics
Start your DNA-powered journey with the 23andMe app. Explore your ancestry, connect with your DNA relatives, review personalized health insights and more.
ANCESTRY SERVICE: Explore where in the world your DNA is from across 3000+ regions.
HEALTH + ANCESTRY SERVICE*: Get a more complete picture of your health with insights from your genetic data and find out what you may pass on to your future children. Includes everything in Ancestry Service.¹
23ANDME+ PREMIUM™*: Access new premium reports and features throughout the year to keep fueling your health journey and exploring your ancestry. You can also opt in to Health Action Plan for a more personalized experience and recommendations. Includes everything in Health + Ancestry Service.²
23ANDME+ TOTAL HEALTH™**: Optimize your health with physician initiated whole exome sequencing, biannual blood testing and genetics-informed clinical care. Includes everything in 23andMe+ Premium.³
PRIVACY: You are in control of your data. When you explore your DNA with 23andMe, you entrust us with important information. That’s why, since day one, we’ve committed ourselves to protecting your privacy. We provide robust controls that give you options when it comes to your genetic data.
RESEARCH: You can also choose to participate in 23andMe research. If you opt to do so, the answers you provide could help drive scientific discoveries.
HOW YOUR KIT AND THE APP WORK TOGETHER: All services require purchasing a kit, registering and submitting a saliva sample using the collection tube provided. Log into your account to track your sample’s progress. Once your reports are ready, open your app to view your reports.
NOTIFICATIONS: Stay in the know with notifications about personalized recommendations, new product updates, research surveys, family connections and more.
TERMS OF SERVICE
US (https://www.23andme.com/legal/terms-of-service)
UK, IE, FI, DK, SE, NL (https://www.23andme.com/en-eu/legal/terms-of-service)
Canada (https://www.23andme.com/en-ca/legal/terms-of-service/)
All other countries (https://www.23andme.com/en-int/legal/terms-of-service/)
Consumer Health Data Privacy Policy (https://www.23andme.com/legal/us-privacy/#washington-consumer-health-data-privacy-policy)
AVAILABILITY
¹ Health + Ancestry Service is available in US, Canada, United Kingdom, Ireland, Denmark, Finland, Netherlands, and Sweden.
² 23andMe+ Premium Membership is available in US, Canada, and United Kingdom only. Health Action Plan is available in the US only and requires opting in to personalized recommendations.
³ Total Health Membership not available to residents of HI, NJ, NY, OK, RI and US territories.
*The 23andMe PGS test includes health predisposition and carrier status reports. Health predisposition reports include reports that meet FDA requirements for Genetic Health Risks and wellness reports which are based on 23andMe research. Your ethnicity may affect the relevance of each report. Each Genetic Health Risk report describes if a person has variants associated with a higher risk of developing a disease, but does not describe their overall risk of developing the disease. The reports do not detect all variants. The reports are not intended to diagnose any disease, tell you about your current state of health, or for use in making medical decisions, including whether to take medication, or how much medication to take. This test is intended for use in adults. Visit https://www.23andme.com/test-info for additional important limitations about each report.
**Total Health membership includes services initiated and performed by third-party clinicians and lab providers through the 23andMe platform. Additional terms and conditions also apply. Exome Sequencing is analyzed by a CLIA- and CAP-accredited laboratory. All telehealth services are provided in accordance with the Telehealth Terms (https://www.23andme.com/legal/telehealth-tos/) and Consent to Telehealth (https://www.23andme.com/legal/telehealth-consent/).
Product Positioning & Context
Related Ecosystem & Alternatives
Discover adjacent products, open-source repositories, and developer tools sharing similar technical architecture.
Deep-Dive FAQs
What is 23andMe - DNA Testing?
23andMe - DNA Testing is a digital product or tool described as: 23andMe, Inc.
Where did 23andMe - DNA Testing originate?
Data for 23andMe - DNA Testing was aggregated directly from the Apple App Store community ecosystem, representing raw developer and early-adopter sentiment.
When was 23andMe - DNA Testing publicly launched?
The initial public indexing or launch date for 23andMe - DNA Testing within our tracked developer communities was recorded on October 24, 2015.
How popular is 23andMe - DNA Testing?
23andMe - DNA Testing has achieved measurable traction, logging over 554,255 reviews and facilitating 5 recorded discussions or engagements.
Which technical categories define 23andMe - DNA Testing?
Based on metadata extraction, 23andMe - DNA Testing is categorized under topics such as: Health & Fitness, Lifestyle.
What are some commercial alternatives to 23andMe - DNA Testing?
Our semantic intelligence engine identifies potential commercial alternatives in the SaaS space, such as Trump Accounts, which offers overlapping value propositions.
How does the creator describe 23andMe - DNA Testing?
The original author or development team describes the product as follows: "Start your DNA-powered journey with the 23andMe app. Explore your ancestry, connect with your DNA relatives, review personalized health insights and more.
ANCESTRY SERVICE: Explore where in the wo..."
Community Voice & Feedback
Why isn’t the two-step verification via email enough? Why am I being bothered to set up MORE verification through some app or texting just to see the information I already paid for? It used to be enjoyable to review 23andMe, now it’s a pain. I don’t want to set up the verification app nor give my cell number. What if a user like my father doesn’t have those things? Grrrr
They Banned me for resetting my Password.
When I first bought the package, it was a one time fee for lifetime access to all features, including health and ancestry. But now a new company bought them - and the new company is not honoring the original agreement. The new company requires
more money and a subscription to be able to access what I - and thousands of other people- was promised for a one time fee. Is there a class action suit?
more money and a subscription to be able to access what I - and thousands of other people- was promised for a one time fee. Is there a class action suit?
Fascinating and if u get locked out of ur account for whatever reason, it’s easy peasy getting it back with their verification process.
I am very pleased that I purchased this test. There is a lot of useful and interesting information. I don't regret it at all. And new information keeps coming in.
Totally useless
Not very happy with 23 and me because all along you haven’t told me anything about my father side, but I have been asked bunches of questions about my mother side and father side, which I don’t know anything about my father side and so far as best, I can tell by navigating your conflicts and complicated system. No one from my father side has popped up yet. I really think you should reconfigure the whole entire thing so you can just simply tap on mother side relatives or father side relatives. It would be a lot simpler I wasted, countless hours trying to navigate through this and gotten frustrated and giving up dozens of times almost to the point where I regret taking the DNA test in the first place cause it’s just complicated never-ending complicated
Not accurate at all, i have family tree history that directly discredits these findings.
Tried using the app but there is no login area!
It’s just not true. I cannot believe it
Customer service just runs you in circles, would not resolve.
All of a sudden and out of nowhere the app does not work or allow login if you are accessing trying to access 23andMe through a VPN
One star
Very nice. But recently gone bankrupt, not so nice
Fascinating! Made me so emotional
Discovery Source
Apple App Store Aggregated via automated community intelligence tracking.
Tech Stack Dependencies
No direct open-source NPM package mentions detected in the product documentation.
Media Tractions & Mentions
No mainstream media stories specifically mentioning this product name have been intercepted yet.
Deep Research & Science
No direct peer-reviewed scientific literature matched with this product's architecture.