Virtual Influencers vs. Human Influencers in the Context of Influencer Marketing: The Moderating Role of Machine Heuristic on Perceived Authenticity of Influencers

Commercial Realization

Startups and Open Source tools heavily associated with the concepts explored in this paper.

• GitHub
  slowmist/openclaw-security-practice-guide
  This guide is designed for OpenClaw itself (Agent-facing), not as a...
• GitHub
  paperclipai/paperclip
  Open-source orchestration for zero-human companies

Associated Media Narrative

• After a Y Combinator rejection, this founder raised $15 million for his AI search startup. Read the pitch deck.
  Business Insider • Apr 2, 2026
• Q&A with Bryan Jacobs, creator of TomWikiAssist, a NanoClaw Clawbot built to edit and write for Wikipedia, on the mostly negative reactions of human editors (Bill Adair/Nieman Lab)
  Mediagazer.com • Apr 2, 2026
• Figure CEO speaks out on OpenAI split: 'We're going to be competitors'
  Business Insider • Mar 31, 2026