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Academic Publication Exploring the roles of green marketing tools and green motives on green purchase intention in sustainable tourism destinations: a cross-cultural study
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Exploring the roles of green marketing tools and green motives on green purchase intention in sustainable tourism destinations: a cross-cultural study
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Motivations to visit green and natural spaces: UK ethnic minority experiences and perceptions of greenspace in Bristol, England.
This thesis employs an interdisciplinary social science approach to explore inclusivity and engagement with nature, focusing on ethnic minority groups in the UK. Although the psychological, physiol...
Visitors’ self-expansion and perceived brand authenticity in a cultural heritage tourism destination
This paper discusses the influence of brand experience in tourism destinations on visitor behavioral intentions. The study developed and tested a conceptual model by integrating this theoretical re...
Exploring the relationship between sustainable business practices and increased brand loyalty
This review paper examines the relationship between sustainable business practices and brand loyalty, focusing on their implications for modern businesses. Sustainable practices encompass environme...
Navigating sustainable growth : green innovation as a mediator between CSR Engagement and firm value in emerging markets
Research on the relationship between corporate social responsibility (CSR), green innovation, and firm value remains contentious, debating whether CSR acts as a value-enhancing driver or a cost-ind...
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