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Abstract
Generative AI (Gen AI) is shaping the future of marketing. In the next decade, Gen AI will influence how marketers interact and communicate with customers, help create and deliver marketing content (text, images, and video), and inform methods for researching and developing new products and services. In both service and sales settings, Gen AI will affect customers directly and significantly. Therefore, marketers, researchers, and public policy makers require a clear understanding of Gen AI and its potential, as well as its limitations. To assist marketers in thinking through the adoption and implementation of Gen AI, the current article presents a four-quadrant organizing framework that highlights trade-offs in both the nature of Gen AI inputs and the extent of human augmentation needed to deliver Gen AI–generated outputs. This framework provides guidance for the selection and implementation of Gen AI tools, as well as recommendations for further research.
Academic Publication How generative AI Is shaping the future of marketing
Research Abstract & Technology Focus
Correlated Market Trend: Affiliate Marketing
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How generative AI Is shaping the future of marketing
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The power of generative marketing: Can generative AI create superhuman visual marketing content?
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B2b Marketing
B2B marketing is integrating generative AI for content creation, but requires strict guardrails to maintain trust. A deeper understanding of human psychology in B2B decision-making and real-time, A...
Frequently Asked Questions (FAQ)
Curated market intelligence mapped to this research.
What is the core focus of the research titled 'How generative AI Is shaping the future of marketing'?
This literature focuses on: Abstract Generative AI (Gen AI) is shaping the future of marketing. In the next decade, Gen AI will influence how marketers interact and communicate with customers, help create and deliver marketing content (text, images, and video), and...
Are there open-source GitHub repositories related to How generative AI Is shaping the future of marketing?
Yes, open-source projects like future-agi/future-agi (Open-source, end-to-end platform for evaluating, observing, and improving LLM and AI agent applications. Tracing · Evals · Simulations · Datasets ·...) are actively building upon these concepts.
Which startups are commercializing the technology behind How generative AI Is shaping the future of marketing?
Products like Vantage in Google Labs are bringing this to market. Their focus is: Practice & assess future-ready skills with AI-simulated team.
What other academic literature is closely related to 'How generative AI Is shaping the future of marketing'?
Yes, highly correlated activity was mapped. An entry titled 'How generative AI Is shaping the future of marketing' discusses this: Abstract Generative AI (Gen AI) is shaping the future of marketing. In the next decade, Gen AI will influence how marketers interact and ...
Are there commercial applications of 'How generative AI Is shaping the future of marketing' in market news publications?
Yes, highly correlated activity was mapped. An entry titled 'B2b Marketing' discusses this: B2B marketing is integrating generative AI for content creation, but requires strict guardrails to maintain trust. A deeper understanding of human ...
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Commercial Realization
Startups and Open Source tools heavily associated with the concepts explored in this paper.
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GitHubfuture-agi/future-agi
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GitHubXBuilderLAB/cheat-on-content
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Product HuntVantage in Google Labs
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Product HuntMozart Studio 1.0