← Back to Research Radar
Academic Publication Academic Publication

Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda

252
Citations
April 1, 2024
Published Date

Research Abstract & Technology Focus

No abstract provided for this literature.
generative artificial intelligence marketing applications opportunities
Read Full Literature

Correlated Market Trend: Affiliate Marketing

Bridging academia to market: The 60-day public search velocity mapping directly to the core technology of this paper. Dashed line represents 7-day moving average.

Commercial Realization

Startups and Open Source tools heavily associated with the concepts explored in this paper.

Associated Media Narrative