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Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda

312
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April 1, 2024
Published Date

Research Abstract & Technology Focus

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Correlated Market Trend: Affiliate Marketing

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Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda

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Generative AI in innovation and marketing processes: A roadmap of research opportunities

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How generative AI Is shaping the future of marketing

Abstract Generative AI (Gen AI) is shaping the future of marketing. In the next decade, Gen AI will influence how marketers interact and communicate with customers, help create and delive...

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THE ROLE OF AI IN MARKETING PERSONALIZATION: A THEORETICAL EXPLORATION OF CONSUMER ENGAGEMENT STRATEGIES

This paper explores the transformative potential of Artificial Intelligence (AI) in personalizing marketing strategies. It delves into the theoretical underpinnings of consumer engagement sand inve...

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The power of generative marketing: Can generative AI create superhuman visual marketing content?

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Frequently Asked Questions (FAQ)

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What is the core focus of the research titled 'Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda'?

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Are there open-source GitHub repositories related to Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda?

Yes, open-source projects like BigBodyCobain/Shadowbroker (Open-source intelligence for the global theater. Track everything from the corporate/private jets of the wealthy, and spy satellites, to seismic ev...) are actively building upon these concepts.

Which startups are commercializing the technology behind Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda?

Products like JusticeFlow - AI-Powered Legal Practice are bringing this to market. Their focus is: Legal Practice Management with AI-Powered Intelligence.

What other academic literature is closely related to 'Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda'?

Yes, highly correlated activity was mapped. An entry titled 'Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda' discusses this: No description provided.

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