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Academic Publication Predictors of social media influencer marketing effectiveness: A comprehensive literature review and meta-analysis
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Predictors of social media influencer marketing effectiveness: A comprehensive literature review and meta-analysis
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A meta-analysis of the effectiveness of social media influencers: Mechanisms and moderation
Abstract The use of social media influencers as persuasive marketing agents has become ubiquitous. However, a comprehensive understanding of their effectiveness, mechanisms, and m...
Influencer marketing effectiveness: A meta-analytic review
Abstract Influencer marketing significantly impacts consumer behavior and decision-making. However, identifying the drivers of influencer marketing effectiveness and conditions that enhan...
The impact of social media marketing on brand awareness, brand engagement and purchase intention in emerging economies
PurposePurpose. Based on the Uses and Gratifications Theory (UGT), theory of consumer brand engagement (CBE), and empirical findings, we examine the impact of social media marketing (SMM) on brand ...
The Dark Side of Social Media Influencers: A Research Agenda for Analysing Deceptive Practices and Regulatory Challenges
ABSTRACTSocial media influencers are powerful agents as they broadcast information, steer consumer behavior and social norms. But their influence masks a “dark side,” too. Our research agenda inves...
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What is the core focus of the research titled 'Predictors of social media influencer marketing effectiveness: A comprehensive literature review and meta-analysis'?
This literature focuses on:
Are there open-source GitHub repositories related to Predictors of social media influencer marketing effectiveness: A comprehensive literature review and meta-analysis?
Yes, open-source projects like averygan/reclip (Download videos from almost any website. Lightweight, self-hosted media downloader with a clean web UI.) are actively building upon these concepts.
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Products like Naoma AI Demo Agent are bringing this to market. Their focus is: The video AI demo agent for B2B SaaS for immediate demos.
What other academic literature is closely related to 'Predictors of social media influencer marketing effectiveness: A comprehensive literature review and meta-analysis'?
Yes, highly correlated activity was mapped. An entry titled 'Predictors of social media influencer marketing effectiveness: A comprehensive literature review and meta-analysis' discusses this: No description provided.
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Commercial Realization
Startups and Open Source tools heavily associated with the concepts explored in this paper.
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GitHubaverygan/reclip
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GitHubManavarya09/design-extract
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Product HuntNaoma AI Demo Agent
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Product HuntViktor for Media Buyers