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Generative artificial intelligence (GenAI) revolution: A deep dive into GenAI adoption

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February 1, 2025
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generative artificial intelligence genai revolution adoption
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Generative artificial intelligence (GenAI) revolution: A deep dive into GenAI adoption

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Generative AI in innovation and marketing processes: A roadmap of research opportunities

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Generative AI in Higher Education: Balancing Innovation and Integrity

Generative Artificial Intelligence (GenAI) is rapidly transforming the landscape of higher education, offering novel opportunities for personalised learning and innovative assessment methods. This ...
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Generative AI in Marketing and Principles for Ethical Design and Deployment

Generative AI (GenAI) is breaking new ground in emulating human capabilities, and content generation may only be the beginning. In this work, the authors systematize and illustrate promising areas ...
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Research on the impact of generative artificial intelligence (GenAI) on enterprise innovation performance: a knowledge management perspective

Purpose This study aims to investigate the impact of generative artificial intelligence (GenAI) on enterprise innovation performance, particularly from the perspective of knowle...

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