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Using generative artificial intelligence (GenAI) in marketing: Development and practices

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March 1, 2025
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generative artificial intelligence genai marketing development
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THE ROLE OF AI IN MARKETING PERSONALIZATION: A THEORETICAL EXPLORATION OF CONSUMER ENGAGEMENT STRATEGIES

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Yes, highly correlated activity was mapped. An entry titled 'Generative AI in innovation and marketing processes: A roadmap of research opportunities' discusses this: Abstract Nowadays, we are witnessing the exponential growth of Generative AI (GenAI), a group of AI models designed to produce new conten...

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