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Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity

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September 1, 2025
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Research Abstract & Technology Focus

As artificial intelligence (AI) transforms society, understanding factors that influence AI receptivity is increasingly important. The current research investigates which types of consumers have greater AI receptivity. Contrary to expectations revealed in four surveys, cross-country data and six additional studies find that people with lower AI literacy are typically more receptive to AI. This lower literacygreater receptivity link is not explained by differences in perceptions of AI's capability, ethicality, or feared impact on humanity. Instead, this link occurs because people with lower AI literacy are more likely to perceive AI as magical and experience feelings of awe in the face of AI's execution of tasks that seem to require uniquely human attributes. In line with this theorizing, the lower literacy–higher receptivity link is mediated by perceptions of AI as magical and is moderated among tasks not assumed to require distinctly human attributes. These findings suggest that companies may benefit from shifting their marketing efforts and product development toward consumers with lower AI literacy. In addition, efforts to demystify AI may inadvertently reduce its appeal.
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This literature focuses on: As artificial intelligence (AI) transforms society, understanding factors that influence AI receptivity is increasingly important. The current research investigates which types of consumers have greater AI receptivity. Contrary to expectations rev...

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Yes, highly correlated activity was mapped. An entry titled 'Reinforcement-learning' discusses this: Technical advancements in AI focus on model efficiency, with LLM architectural optimizations addressing KV cache problems and TinyLoRA enabling rea...

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