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Generative AI in Marketing and Principles for Ethical Design and Deployment

58
Citations
July 1, 2025
Published Date

Research Abstract & Technology Focus

Generative AI (GenAI) is breaking new ground in emulating human capabilities, and content generation may only be the beginning. In this work, the authors systematize and illustrate promising areas of application of GenAI in marketing. They lay out a conceptual framework along two dimensions: (1) GenAI impact (i.e., human enhancement, human replacement) and (2) the marketing cycle stage (i.e., marketing research, marketing strategy formulation, marketing actions related to the marketing mix instruments). Based on the AI ethics literature, the authors then introduce a set of principles (i.e., ASSURANCE:
A
utonomy,
S
ecurity,
SU
stainability,
R
epresentativeness,
A
ccountability,
N
onbiasedness and nondiscrimination,
C
rediting,
E
mpowerment) to enable marketers to address the risks and challenges of GenAI and thereby achieve beneficial outcomes for companies, consumers, and society at large. Finally, they delineate the public policy implications for each principle and illustrate avenues for future research.
generative marketing principles ethical design deployment
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B2b Marketing

B2B marketing is integrating generative AI for content creation, but requires strict guardrails to maintain trust. A deeper understanding of human psychology in B2B decision-making and real-time, A...

Frequently Asked Questions (FAQ)

Curated market intelligence mapped to this research.

What is the core focus of the research titled 'Generative AI in Marketing and Principles for Ethical Design and Deployment'?

This literature focuses on: Generative AI (GenAI) is breaking new ground in emulating human capabilities, and content generation may only be the beginning. In this work, the authors systematize and illustrate promising areas of application of GenAI in marketing. They lay out...

Are there open-source GitHub repositories related to Generative AI in Marketing and Principles for Ethical Design and Deployment?

Yes, open-source projects like LeoYeAI/openclaw-master-skills (🧠 Curated collection of 339+ best OpenClaw skills — weekly updated by MyClaw.ai from ClawHub, GitHub & community. AI, productivity, dev, marketing...) are actively building upon these concepts.

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Products like Gauge are bringing this to market. Their focus is: Your marketing agent for organic, paid, and AI search.

What other academic literature is closely related to 'Generative AI in Marketing and Principles for Ethical Design and Deployment'?

Yes, highly correlated activity was mapped. An entry titled 'Generative AI in innovation and marketing processes: A roadmap of research opportunities' discusses this: Abstract Nowadays, we are witnessing the exponential growth of Generative AI (GenAI), a group of AI models designed to produce new conten...

Are there commercial applications of 'Generative AI in Marketing and Principles for Ethical Design and Deployment' in market news publications?

Yes, highly correlated activity was mapped. An entry titled 'B2b Marketing' discusses this: B2B marketing is integrating generative AI for content creation, but requires strict guardrails to maintain trust. A deeper understanding of human ...

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Commercial Realization

Startups and Open Source tools heavily associated with the concepts explored in this paper.

  • GitHub
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    Gauge
    Your marketing agent for organic, paid, and AI search
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