SaaS Metrics
Purpose
This paper aims to explore the intersection of artificial intelligence (AI) and marketing within the context of knowledge management (KM). It investigates how AI technologies facilitate data-driven decision-making, enhance business communication, improve customer personalization, optimize marketing campaigns and boost overall marketing effectiveness.
Design/methodology/approach
This study uses a quantitative and systematic approach, integrating citation analysis, text mining and co-citation analysis to examine foundational research areas and the evolution of AI in marketing. This comprehensive analysis addresses the current gap in empirical investigations of AI’s influence on marketing and its future developments.
Findings
This study identifies three main perspectives that have shaped the foundation of AI in marketing: proxy, tool and ensemble views. It develops a managerially relevant conceptual framework that outlines future research directions and expands the boundaries of AI and marketing literature within the KM landscape.
Originality/value
This research proposes a conceptual model that integrates AI and marketing within the KM context, offering new research trajectories. This study provides a holistic view of how AI can enhance knowledge sharing, strategic planning and decision-making in marketing.
Academic Publication Past, present and future of AI in marketing and knowledge management
Research Abstract & Technology Focus
AI Semantic Synergy Context
Connecting this academic literature to real-world market discussions and products.
AI software for personalized marketing automation in SMEs: Enhancing customer experience and sales
This review paper explores the role of AI software in personalized marketing automation and its impact on customer experience and sales in Small and Medium-sized Enterprises (SMEs). By examining ke...
Knowledge Management
AI is transforming knowledge management with new tools like mindvault-ai and braindump-ai offering unified search, graph, and wiki capabilities. While AI employees can significantly boost productiv...
AI-driven business analytics and decision making
The rapid advancement of Artificial Intelligence (AI) and Machine Language (ML) has revolutionized business analytics, transforming the way organizations make decisions. This paper explores the int...
Marketing Automation
AI is now a core business imperative, transforming marketing automation, content strategy, and customer experience. Market players are leveraging AI for operational efficiency and evolving brand lo...
THE ROLE OF AI IN MARKETING PERSONALIZATION: A THEORETICAL EXPLORATION OF CONSUMER ENGAGEMENT STRATEGIES
This paper explores the transformative potential of Artificial Intelligence (AI) in personalizing marketing strategies. It delves into the theoretical underpinnings of consumer engagement sand inve...
Frequently Asked Questions (FAQ)
Curated market intelligence mapped to this research.
What is the core focus of the research titled 'Past, present and future of AI in marketing and knowledge management'?
This literature focuses on: Purpose This paper aims to explore the intersection of artificial intelligence (AI) and marketing within the context of knowledge management (KM). It investigates how AI technologies facilitate data-driven decision-making, enha...
Are there open-source GitHub repositories related to Past, present and future of AI in marketing and knowledge management?
Yes, open-source projects like LeoYeAI/openclaw-master-skills (🧠Curated collection of 339+ best OpenClaw skills — weekly updated by MyClaw.ai from ClawHub, GitHub & community. AI, productivity, dev, marketing...) are actively building upon these concepts.
Which startups are commercializing the technology behind Past, present and future of AI in marketing and knowledge management?
Products like Gauge are bringing this to market. Their focus is: Your marketing agent for organic, paid, and AI search.
What other academic literature is closely related to 'Past, present and future of AI in marketing and knowledge management'?
Yes, highly correlated activity was mapped. An entry titled 'AI software for personalized marketing automation in SMEs: Enhancing customer experience and sales' discusses this: This review paper explores the role of AI software in personalized marketing automation and its impact on customer experience and sales in Small an...
Are there commercial applications of 'Past, present and future of AI in marketing and knowledge management' in market news publications?
Yes, highly correlated activity was mapped. An entry titled 'Knowledge Management' discusses this: AI is transforming knowledge management with new tools like mindvault-ai and braindump-ai offering unified search, graph, and wiki capabilities. Wh...
Cite this Market Intelligence Report
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Commercial Realization
Startups and Open Source tools heavily associated with the concepts explored in this paper.
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GitHubLeoYeAI/openclaw-master-skills
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GitHublewislulu/html-ppt-skill
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Product HuntGauge
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Product HuntShowcasePro
Associated Media Narrative
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