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Snowball Sampling: A Review and Guidelines for Survey Research

73
Citations
March 18, 2025
Published Date

Research Abstract & Technology Focus

research-highlight">Snowball research-highlight">sampling is widely recognized as an effective technique for accessing hardto-reach populations and enhancing participation through social connections.
However, its application in quantitative research-highlight">survey research within business and
management studies has received limited attention, resulting in a lack of
comprehensive research-highlight">guidelines and inconsistent reporting practices. This editorial
addresses this gap by providing a comprehensive overview of research-highlight">snowball research-highlight">sampling and
highlighting its advantages, limitations, and practical recommendations for effective
implementation in quantitative research. It also offers research-highlight">guidelines for reporting
research-highlight">snowball research-highlight">sampling to ensure methodological rigor and transparency. By offering
practical insights and methodological guidance, this editorial aims to enhance the
quality of research in business and management studies, particularly in contexts
where research-highlight">snowball research-highlight">sampling is essential or the only way to obtain reliable quantitative
data.
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This literature focuses on: Snowball sampling is widely recognized as an effective technique for accessing hardto-reach populations and enhancing participation through social connections. However, its application in quantitative survey research within business and management...

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Yes, highly correlated activity was mapped. An entry titled 'Snowflake's ongoing pitch: bring AI to data rather than data to AI' discusses this: Customers are 'excited' says one solution provider Snowflake is putting cash and kinetic energy behind the idea that AI works best in its platform.…

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