Sustainability and the Circular Economy Business Development

Currently, there has been a tendency for companies to focus on the development of their businesses following circular economy trends associated with sustainability. European Community guidelines have established deadlines for the implementation of management strategies that allow creating and maintaining an effective and resource-efficient economic system, reducing the amount of energy and materials used in production. This study aims to analyze the existing literature review on the integration of sustainability and circular economy (CE) principles into business development. The research methodology is a systematic literature review using the SCOPUS database, in which 97 academic articles were analyzed after exclusion using keywords. The findings show that, after the analysis carried out in VOSviewer, business development, and circular economy are themes studied by many authors, with links related to the theme of sustainability. The conclusions indicate that CE and sustainability are interlinked, and companies must implement appropriate sustainability and CE strategies to increase their competitiveness and improve resource efficiency. These strategies can integrate innovative technologies, the use of sharing platforms, extending the useful life of products, recovering resources to minimize waste, and integrating sustainability concepts into business.