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Academic Publication Academic Publication

Marketing and Communications

86
Citations
January 1, 2025
Published Date

Research Abstract & Technology Focus

This book examines the core principles and strategies of marketing and communications in the non-profit sector. It provides practical insights into crafting compelling messages, engaging diverse audiences, and leveraging both traditional and digital platforms to maximize impact. The book highlights storytelling, brand positioning, and relationship-building as essential tools for advancing mission-driven work. With clear frameworks and actionable guidance, it equips non-profits to communicate with clarity, consistency, and purpose.
marketing communications
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Commercial Realization

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Associated Media Narrative